We live in a time where you can purchase everything from toothpaste to high-end designer handbags online. Consumers, in theory, enjoy the convenience of online shopping. But the numbers don’t add up. Despite the fact that 80% of Americans shop online, 64% still prefer to shop in brick-and-mortar stores. Here is why brands need to up the ante to drive sales and loyalty.
“Discover how things are changing at Curacao” LOS ANGELES (August 21, 2018) – Curacao, the largest Hispanic-centric retailer on the West Coast serving diverse communities in Los Angeles, Las Vegas, … Continue Reading →
Ecommerce and in-store shopping converge when retailers offer buy online, pickup in-store or BOPIS. But surprisingly, they promote this convenient, increasingly popular checkout option less often than you think, especially in the U.S. To make your program a success and drive sales, here are some BOPIS promo tips.
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 8/22/2018 Understanding the Sustainability Impact of Ecommerce Packaging Companies use a host of tools and processes to keep damage rates … Continue Reading →
Back-to-school shopping season is in full swing, but thanks in part to Amazon Prime Day being pushed up nearly a month this year, millions of consumers have a head start as they prepare for a brand new academic year. Here are the top three considerations retailers should keep in mind to ensure satisfaction among all customers this back-to-school shopping season, from millennials to Gen X to in-store and mobile shoppers.
In today’s competitive retail environment, differentiation is more important than ever. Yet, very few retailers effectively communicate what makes them different from the next guy. Here is how brands can set themselves apart from the pack.
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 08/21/2018 Kroger to Sell Groceries in China Through Alibaba Partnership Cincinnati-based grocer Kroger will start selling online … Continue Reading →
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 8/14/2018 We Want You … to Attend The Marketplace Summit The Marketplace Summit is a one-day virtual … Continue Reading →
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 08/15/2018 How Tractor Supply Executed Its Omnichannel Strategy The goal for Tractor Supply has been to meet the needs of … Continue Reading →
The goal for Tractor Supply has been to meet the needs of its customers at every touchpoint in an effort to evolve and support their lifestyle. Find out how the 1,700-store company has managed to marry its in-store and digital operations, creating a winning omnichannel experience where physical and digital complement one another.