It’s time for retailers to drop their expectations – of loyalty, that is. Too often, rigidly focusing on the best, most loyal customers leads to ignoring others who are worth pursuing. Winning in retail today requires keeping an eye on all customers, even those not living up to loyalty expectations. Here’s how to take an approach that balances both loyalty and engagement.
Have a question about a product? Need help with an order? Trying to find an item in your local store? Where do you turn? Customer service. Here are four tips that will help your customer service team enhance the brand loyalty.
For new business owners, establishing brand awareness, launching new products and standing apart from competition is no easy task. Marketers at emerging brands are inherently time poor and often operate on shoestring budgets, so breaking into crowded markets and reaching consumers is a considerable challenge. Here are five ways new brands can use the voice of the customer to drive brand awareness and increase sales.
Although the demand for omnichannel services like buy online pickup in store (BOPIS) is rising, many retailers lack the processes and technology to effectively (and profitably) execute on it. Creating real-time connections between store associates and enterprise systems like OMS and inventory management is one solution.
Hudson’s Bay Company said it plans to close up to 10 Lord & Taylor stores over the next year, including its New York City flagship on Fifth Avenue, to focus on its digital presence. Overall Hudson’s Bay reported a double-digit gain in online sales but a larger overall net loss in the first quarter.
New Commerce Platform Capabilities Empower Retailers to Provide Value Added Experiences Between Online and In-store Channels DALLAS – May 30, 2018 – Kibo, the world’s leading cloud-based omnichannel commerce … Continue Reading →
Personalization is now considered merchants’ best opportunity to differentiate their brands and compete against the Amazon juggernaut by offering their customers an enhanced customer experience. Here are several factors to ensure an enhanced on-site search experience.
Software includes groundbreaking tools that help retailers accurately position inventory where it is needed to meet today’s omnichannel demand ATLANTA, May 22, 2018 – Manhattan Associates Inc. (NASDAQ: MANH) today … Continue Reading →
Swarthout to lead company into the GDPR era with a focus on data transparency New York (May 24, 2018) – Monetate, the worldwide leader in personalization, today named Dave Swarthout … Continue Reading →
Most retailers are acutely aware: November and December have nearly twice the revenue potential as any other month, and the momentum only continues to grow. Here is how retailers can make the most of holiday flash sales this year.