MCM Ecommerce & Marketing 4/7/21

| David Hurwitz

week of 4/7/21 DynoSafe, Smart Porch Safe, Wins “Shark Tank” Deal The founders DynoSafe, maker of a patented refrigerated smart safe for home grocery delivery to the porch won a … Continue Reading →

The State of the Catalog is Alive and Well

| Jasmine Brown

While branding remains a top function of the catalog, innovative merchants are leveraging it to drive customers online and provide inspiration through imagery. This is why some of today’s largest retailers are still retaining the catalog as a key element in their overall marketing strategy.

The Pandemic, the E-Fulfillment Workforce and System Needs

| Jasmine Brown

One consequence of the ongoing COVID-19 crisis is retail and ecommerce fulfillment operations need to do more with less to comply with strict safety restrictions. This is especially true as some states and cities reopen for business and then close again, while uncertainty reigns.

Hincapie Sportswear Finds Omnichannel Success in the Cloud

| Jasmine Brown

As your SMB merchant business continues to grow, how do you gain a single view of unified data on your customers, sales and reports across channels? It involves removing redundant manual data entry and streamlining overall processes.

Headless Commerce and the Omnichannel Experience

| Michael Jaszczyk

The growth of omnichannel capabilities has given way to shopper journeys beginning and ending across multiple touchpoints. For this reason, many retailers are turning to headless commerce, which separates the front end and back end of an ecommerce application, providing more control over each touchpoint and engagement.

Omnichannel Shoppers: Converting Them in 2021

| Dhruv Mehta

Getting traffic to your site is one thing, and converting then is another. Unfortunately, many ecommerce stores experience a high bounce rate because they fail to provide what shoppers are looking for: A great shopping experience beyond price and quality. These 5 tips will help you deliver a seamless experience that converts.

Hits of the Week 4-5-21

| David Hurwitz

week of 4/5/21 Amazon Wrongly Fired Workers For Speaking Out, NLRB Says The National Labor Relations Board has accused Amazon of illegally firing two tech workers last year who spoke … Continue Reading →