ANN ARBOR, MI, April 11, 2023 – AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, has added a new shopping application partner to its … Continue Reading →
BLOOMFIELD HILLS, MI and BLACKSBURG, VA, April 5, 2023 — There still exists a strong consumer base for physical greeting cards and the buying and receiving of these cards continues … Continue Reading →
As the media landscape evolves and new marketing formats enter the fray, tried-and-true methods of benchmarking may not be as reliable. No matter which new path you’re about to tread, deciding which marketing benchmarks to use and how best to measure them will be instrumental in ensuring successful campaigns.
Bazaarvoice and Acosta Group partner to connect brands with shoppers at every point in the customer journey AUSTIN, April 04, 2023 — Bazaarvoice, the leading provider of product reviews and … Continue Reading →
Kibo continues to make smart investments in composable commerce with recent product updates, strategic partnerships and client go-lives DALLAS, MARCH 29, 2023 — Kibo, a leading composable digital commerce platform, today … Continue Reading →
Airship’s 10-country survey finds 78% of consumers regularly use retailers’ mobile apps Of all the ways shoppers use smartphones in stores, using the retailer’s app has grown the most LAS … Continue Reading →
Finaro’s acquiring services and cross-border expertise will support Mastercard’s first European Cloud Commerce deployment, following its initial launch in the U.S. Finaro, Mastercard, Northmill and NMI will bring cloud-based Tap … Continue Reading →
A year after its launch, Gap Inc. has decided to exit its retail media and advertising business, in order to focus more time and investment on its B2B logistics services and custom apparel, as it faced competition from major retailers whose media networks held more appeal for brands.
New integration helps Walmart Connect advertisers deliver more relevant ad creative to connected TV ads New York, March 21, 2022 – Innovid (NYSE: CTV), an independent advertising platform for the … Continue Reading →
San Francisco, March 21, 2023 – Wovenmedia today announced that Olyns, a dual recycling and retail media network, has chosen Wovenmedia’s digital signage software to power the dynamic 55-inch digital … Continue Reading →