Power Direct Mail with Online Data

| Bob Gaito

If you’re keeping up with ecommerce essentials, you’re using triggered email. Most retailers recognize the value of it but many don’t realize how valuable the associated data is when applied to direct mail and other channels. Here are some strategies will help you acquire new customers and market more effectively to the ones you already have.

MCM Ecommerce&Marketing 8/28/18

| Chris Intili

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 8/28/2018 How to Increase Your Conversion Rate on Amazon Conversion rate is a vital metric for any … Continue Reading →

MCM Week in Review 8/31/18

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 8/31/2018 Trump Looks to Level Playing Field With UPU on International Postage Rates As he reviews … Continue Reading →

MCM O+F Advisor (8/29/18)

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 8/29/2018 13 Steps to Greater Ecommerce Fulfillment Efficiency As Amazon gets stronger and competition rises, you need to continually find … Continue Reading →

MCM Week in Review 8/24/18

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 8/24/2018 Macy’s Reports 1.1% Drop in Net Sales, Booming Mobile Growth in Q2 Macy’s Inc. reported … Continue Reading →

MCM O+F Advisor (8/22/18)

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 8/22/2018 Understanding the Sustainability Impact of Ecommerce Packaging Companies use a host of tools and processes to keep damage rates … Continue Reading →

The Ultimate Guide to Mastering CX During the Back-to-School Shopping Rush

| Craig Reines

Back-to-school shopping season is in full swing, but thanks in part to Amazon Prime Day being pushed up nearly a month this year, millions of consumers have a head start as they prepare for a brand new academic year. Here are the top three considerations retailers should keep in mind to ensure satisfaction among all customers this back-to-school shopping season, from millennials to Gen X to in-store and mobile shoppers.

How to Sell on Google Shopping

| Eric Keating

The ecommerce behemoth’s vast product range, easy shipping options, convenience and speed mean that it has a stronghold on the ecommerce market. But you can compete and set yourself apart by offering a better customer experience and embracing opportunities offered by other channels. Here is why you should be selling on Google Shopping.