4 Ways to Produce More Authentic Brand Images

| Greg Zakowicz

Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.

How to Supercharge the Retail Customer Experience with RFID

| Alan Tamny

With customer experience and engagement in the spotlight, retail stores realize the growing need to engage customers and improve their experience, service and satisfaction levels. Find out how RFID technology can enable smart, real-time recommendations in store, improving engagement and increasing sales.

Loyalty and the Rise of Gen Z

| Allison Novak

By 2020, Gen Z is projected to account for 40% of all consumers in the U.S. at a population of 84.7 million. Here is what you need to know about this demographic of shoppers and what it could mean for your business.

MCM Week in Review 8/3/18

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 8/3/2018 Smart Lock for Home Deliveries Targets Porch Piracy BoxLock, a smart lock startup, is aiming … Continue Reading →

MCM O+F Advisor (8/1/18)

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 8/1/2018 Innovate in Oversized Delivery to Compete with Amazon The “Amazon Effect” notwithstanding, there is one area of ecommerce where … Continue Reading →

MCM Ecommerce&Marketing 7/31/18

| Chris Intili

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 7/31/2018 We Want You … to Attend The Marketplace Summit The Marketplace Summit is a one-day virtual … Continue Reading →