New Product Transforms $32 Billion Workwear and Uniform Market By Virtualizing Archaic, In-Person Fitting Events
San Mateo, CA, April 27, 2021 – 3DLOOK, the global leader in AI-first mobile body measuring and fit solutions, today announced the launch of Uniform Pro, a digital measuring, fit and size recommendation system for the uniform industry. The AI-powered solution enables uniform manufacturing and rental companies to measure end-wearers remotely, with no need for in-person contact or physical fittings, and accurately determine the right-size garments for individuals. The solution is transforming the $32 billion workwear market, which is expected to grow to more than $42 billion by 2025.
“3DLOOK’s solution helped us eliminate the risk of incorrect hand measurements in order to lower returns of the pricey radiation protection aprons we produce,” said Murry Pitts, CEO of Burlington Medical. “In addition, Uniform Pro allowed us to keep providing healthcare workers with perfectly fit garments when fitting sessions were prohibited and sales reps were not allowed to enter healthcare facilities during COVID-19. The workflow has never been easier: we simply collect body measurements from end-wearers through smartphones, reducing a formerly time-consuming and inconsistent measurement process to just 30 seconds.”
The uniform industry has historically depended on in-person measuring and fitting events where sales representatives physically measure hundreds of people, who are then required to try on shared workwear samples in order to see which garments fit them best. The COVID-19 pandemic made such in-person events unsafe, disrupting the entire uniform rental and manufacturing model. These events could take weeks to set up and were expensive and time-consuming to execute. In addition, human error in the manual measuring and data input processes often led to inconsistencies. For companies that create custom workwear, such as some kinds of PPE, not being able to receive precise body measurements led to high return rates and ill-fitting garments that had to be thrown out.
“We’ve spent the last five years refining our technology that helped hundreds of fashion brands grow their businesses and reduce returns, while improving the online shopping experience for consumers,” said Vadim Rogovskiy, CEO and co-founder of 3DLOOK. “We saw enormous demand for a similar solution in the uniform industry and have leveraged all of our experience and expertise to deliver this cutting-edge solution that enables a shift to more efficient business processes.”
Uniform Pro empowers uniform companies with a simple, fast and contactless digital solution that simplifies the measurement process, saves sales representatives time and cost involved with hosting in-person fitting events, enables consistency, and instantly connects end-wearers to garments that fit them. The solution uses a patented combination of computer vision and 3D statistical modeling to instantly measure the human body using just two photos and map the unique body measurements to product data to generate accurate size recommendations.
The solution has enabled the safe, contactless collection of body measurements throughout the COVID-19 pandemic, but will continue to serve the uniform industry well beyond the pandemic as more companies across the healthcare, airline, hospitality, firefighting, security, food and beverage and other industries look for digital solutions that drive efficiency. 3DLOOK’s uniform brand partners include industry giant Fechheimer Brothers, a Berkshire Hathaway company(NYSE: BRK.A); Safariland, a leader in body armor; and Burlington Medical, the engineers of the highest-quality and lightest-weight radiation protection aprons on the market. For the latter, 3DLOOK has helped them to decrease their return rate by 67% over the last five months.
3DLOOK is the global leader in AI-first mobile body measuring and fit solutions. The company’s solutions enable innovative personalized shopping experiences based on a consumer’s unique body measurement and shape data and give brands actionable insights to optimize design, product development, inventory planning and distribution. The company was the 2019 winner of the LVMH Innovation Award and the IEEE Retail Digital Transformation Grand Challenge and was recognized as one of the 2020 Pioneers of the New World.