Activation and Cart Abandonment Programs, Shopping Elsewhere Triggered Emails Increase Visitor Identification, Email Collection and Revenue
Albany, New York, Sept. 18, 2018 – 4Cite, the first and only full-service, people-based identification and insights services provider, today announced that is has signed a contract with Bluefly. Offering a highly-curated, fashion marketplace for the style-obsessed, Bluefly plans to capitalize on 4Cite’s proprietary web visitor identification and insight capabilities to drive response rates and influence customer purchasing behaviors.
“We offer the best that retail has to offer but our inability to identify and personally connect with shoppers on our site, was hindering our ability to be successful,” said Vice President of Marketing and E-Commerce Kenneth Fernandes. “Being able to identify and communicate with customers is paramount to navigating today’s e-commerce world. In the short time we’ve been working with 4Cite, they’ve been able to identify at least 50 percent more customers than we previously could.”
4Cite is the first and only people-based identification and data insights services provider with a centralized interaction hub that uses innovative web visitor identification technology and advanced data and analytics to identify previously unidentifiable customers to influence purchasing activity with proprietary technology that enables retailers to acquire, retain and reactivate customers. 4Cite’s suite of product offerings include Shopping Elsewhere email triggers, provide valuable insight that prompts real-time, personalized offers at the moment when potential customers are actively in their inbox or are in shopping mode on other retailer sites, drastically increasing open rates and getting inactive and lapsed customers re-engaged.
“E-commerce leaders like Bluefly work with us because they understand the value of personalization and what it means for incremental revenue.” said 4Cite Senior Vice President Jack Sturn. “No other services provider can deliver our results. Our identification techniques and ability to capture and act on data in real-time are unmatched in the industry.”
About 4Cite
Albany, New York-based 4Cite is the first and only full-service, people-based identification and insights company. The 4Cite People-Based Identification Insights HubÔ uses innovative web visitor identification technology and advanced data and analytics to identify previously unidentifiable customers and influence purchasing activity. Helping companies drive brand loyalty and increase revenues, 4Cite is privileged to partner with some of the industry’s leading B2C and B2B companies including Staples, Harry and David, J.Jill and Vera Bradley. For more information, visit http://www.4cite.com or call 844-545-7110.
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CrossLink, 4Cite Data Network, 4Cite People-Based Identification Insights Interaction Hub, 4Cite Shopping Elsewhere, 4Cite Engagement Bars, 4Cite OneTag and 4Cite Live Content are registered trademarks of 4Cite Marketing, LLC. All other trademarks belong to their respective companies.