The out-of-the-box solution is available for headless commerce to quickly create interactive 3D augmented reality experiences for sales uplift
Bangalore, India, June 1, 2022 — Avataar, a global AI and computer vision platform focused on spatial visual discovery, today announced the launch of its single-click integration solution for online retailers. The out-of-the-box product will integrate with e-commerce platforms including Shopify and BigCommerce to offer consumers an interactive 3D augmented reality (AR) shopping experience.
The turnkey solution is driven by Avataar’s computer vision and AI-powered 3D content creation platform, Supernova, which allows merchants to quickly create 3D product catalogs at scale. The patented technology scans a merchant’s existing product catalog and provides a photorealistic, life-size 3D upgrade within hours. Avataar’s platform also offers end-to-end workflow management to oversee the creation process including quality checks and live hosting.
Avataar’s integration is the only interactive 3D AR solution available globally on headless e-commerce platforms. While interacting with the 3D product in their environment, shoppers can complete the purchase by directly adding it to their cart, without having to back track to a listing page to manually add the specific items. The integration allows Avataar to monitor how customers interact with 3D products and can provide merchants with insights on consumer behavioral decisions to better understand consumer preferences.
“Avataar’s out-of-the-box AR solution signifies the continuous growth of AR innovation in the ecommerce industry,” said Sravanth Aluru, chief executive officer at Avataar. “First of its kind, the self-serve 3D AR solution will help create an impactful consumer shopping journey for merchants, resulting in increased sales and brand awareness.”
Avataar is offering its self-serve solution using a freemium pricing model to ensure customers are satisfied before they hit the paywall. Merchants will be charged a percentage of their sales and will only see a bill after they have seen proven traction and sales uplift from using Avataar’s solution. Leveraging Avataar’s technology, retailers have seen a 3.5x increase in sales conversions, a 60% increase in product-to-cart visits, and an average engagement time of four minutes.
Avataar is transforming consumers’ online buying and browsing behavior by creating immersive, interactive shopping experiences and reimagining the visual discovery journey. The launch of the single-click integration product will further grow the presence of AR in e-commerce and support retailers growth exponentially.
“We are digitizing the future of ecommerce with the self-serve integration product to help drive behavioral insights on purchasing decisions,” said Gaurav Baid, chief product officer at Avataar. “E-commerce brands and retailers benefit from AR by using the technology to support the consumers’ purchase decision, which results in an increase in conversions.”
This year, Avataar closed a $45M Series B funding round led by Tiger Global and is working with the world’s largest retail, and e-commerce brands across US, Europe and Asia. To learn more, visit www.avataar.me.
About Avataar
Avataar is a leading AI and computer vision platform focused on spatial visual discovery, that uses its patented technology to help retailers convert product images into interactive 3D shopping experiences for customers. Avataar’s platform powers the largest global e-commerce marketplaces and leading D2C brands, shaping consumer journeys with life-size AR product evaluation coupled with interactive feature discovery. Avataar’s rendering platform offers plug and play integration into the websites and mobile apps of its client partners, and brings to life the power of spatial depth to consumers’ visual discovery. The proprietary platform acts as an ‘Inside Engine’ powering multiple user experience shifts to interactive life-size Web 3.0. For more information visit www.avataar.me.