HOUSTON, DEC. 17, 2020 — Brown Jordan, a luxury outdoor furniture multi-brand manufacturer and retailer has selected StrikeTru to deploy Akeneo PIM to optimize enterprise product data for their entire portfolio, and help them re-platform their ecommerce site from NetSuite’s SuiteCommerce to Magento M2.
This project represents Brown Jordan’s initiative to optimize core areas in merchandizing, product catalog management, overall ease in managing customizations and scalability, combined with a reliable and secure eCommerce platform to support the company’s growth.
Integrated digital services firm StrikeTru will execute a multi-brand PIM implementation for Brown Jordan that is designed to serve each of their newly optimized, brand specific Magento websites.
“It’s the perfect combination of powerful Akeneo Enterprise PIM, with robust automation and ecommerce tools to remove bottlenecks, better influence customer purchasing decisions at critical stages and sharpen Brown Jordan’s sales focus,” said Harry Singh, a partner at StrikeTru.
The Akeneo PIM Enterprise Edition platform will allow Brown Jordan to standardize their product information management capabilities to power omnichannel and cross-brand digital initiatives by improving how product content and digital assets are accessed and shared across the enterprise and various internal departments. This will not just streamline the brand’s backend product content management efforts but also make the brand stand out with enriched, consistent, and compelling product experiences delivered across sales channels.
The outdoor furniture market is witnessing a new world order post pandemic and is forecast to see massive growth by 2028 according to reports. The industry leading luxury brand wanted a head-start, going beyond creating & curating high-end products, to inspiring their shoppers with high-end digital customer experiences as well.
About StrikeTru
StrikeTru is a digital services firm helping small and mid-sized companies grow eCommerce sales. From PIM/MDM/DAM/eCommerce consulting and implementations, to product data acquisition and syndication services, to cloud PIM and DAM solutions – StrikeTru is a one-stop-shop for powerful and affordable solutions for a range of industries. For more information, visit http://www.striketru.com and follow us @StrikeTru on Twitter & LinkedIn.
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