Bynder’s Studio includes image, video and GIF capabilities enabling the creation of exceptional content experiences
AMSTERDAM, Dec. 1, 2022 — Bynder, a global leader in digital asset management (DAM), has unveiled Studio, the next-generation solution for scalable content creation and templating. As brands look to maximize ROI in a competitive omnichannel world, Studio gives marketers new capabilities to generate more value from their branded content.
Content proliferation is one of the key challenges that marketers face – a majority of B2B buyers (62%) said they engage with three to seven pieces of content before connecting with a salesperson. Despite the fact that video is, and will continue to be the top content investment for B2B brands in 2023, 88% of those surveyed said that they felt their organization wasn’t using video to its full potential, with the lack of in-house skills and shrinking budgets listed as some of the main challenges across the board.
“As content continues to be crucial to competing in the digital-first economy, the demands placed on creative teams will only heighten,” said Paul Heiden, Chief Product Officer at Bynder. “In the coming years, brands will have to operate amidst economic uncertainty and limited resources, further intensifying the imbalance between the expectations for output and the resources available to fulfill them. We developed Studio in response to this demand, enabling our customers to transform a painstaking manual content creation process into an automated and efficient one and helping them scale up content creation across platforms and markets whilst saving costs. This will allow them to reach their audience well before the competition and thrive faster in a demanding marketplace.”
Studio empowers brands to create a diverse array of content that is quickly and easily adapted by marketers to help them deliver the best experience possible while reducing costs and time spent on developing campaigns and speeding up time to market. The features of the upgraded platform include:
- Dynamic content creation: video and GIF capabilities, in addition to the previously available image creation
- Flexible sourcing: users can upload existing content or simply create content from scratch within the platform
- Template creation: lock components such as logo placement, fonts, and more to ensure brand consistency as content is personalized
- Batch creation: create multiple assets at once to maximize efficiency and scale the content for maximum return on investment
Studio democratizes content creation and unites typically siloed content creation tools and capabilities under one solution – therefore significantly simplifying the creation process. Powered by a DAM acting as the central source of truth, it enhances the end-to-end content lifecycle for the best experience possible for creators, brands, and consumers.
For more on Bynder Studio or to schedule a demo, please visit: https://www.bynder.com/en/products/studio/
About Bynder
Bynder goes far beyond managing digital assets. The digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. With powerful and intuitive solutions that embrace the way people want to work and a richly integrated ecosystem, Bynder is the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses.
Bynder’s 500+ employees, known as ‘Byndies’, together constitute the world’s most extensive pool of digital asset management expertise. Bynder enables more than 1.4M users across more than 3,700 organizations, including Spotify, Puma, Five Guys and Icelandair. Founded in 2013, Bynder has seven offices around the globe, including the Netherlands, USA, Spain, UK, and UAE. The company is backed by Insight Partners. For more information, visit www.bynder.com