Charlotte, NC, June 15, 2021 — Commerce Signals, a Verisk Financial company and leader in omnichannel payment intelligence solutions for marketers, has launched a new purchase transaction-based segmentation library to help digital advertisers cost-effectively reach their highest value audiences.
Commerce Signals’ audience segments, including some 500 targeted transaction-based audiences, are built on one of the broadest available data sets of credit and debit card transactions, including a unified view of purchases across payment cards for some 40 million households. Commerce Signals’ unique view of consumer wallets unites spending across multiple cards to an individual shopper. This payment data powers AI audience models which are refreshed on a monthly basis. The result is unmatched levels of reach and accuracy for marketers, who can target up to 162 million consumers with 90% accuracy with Commerce Signals’ transaction-based audiences.
These audiences can be easily purchased at the LiveRamp Data Store and integrated into programmatic and direct advertising campaigns across a wide range of online, mobile and addressable television networks, resulting in more efficient media buys and greater incremental revenues for advertisers.
Commerce Signals’ patented technology platform leverages permissioned anonymized transactional data from the nation’s largest purchase data acquirers, with the ability to continuously analyze shopper behavior across virtually all retail and direct-to-consumer business categories, down to specific retailers by zip code or store location.
“The purchasing landscape is changing rapidly in today’s consumer-empowered, omnichannel and increasingly revitalized marketplace,” said Nick Mangiapane, chief marketing officer at Commerce Signals. “Commerce Signals delivers a powerful library of more than 500 continuously updated transaction-based segments so that advertisers can efficiently reach the right buyer audiences to grow share of wallet and revenues.”
About Commerce Signals
Commerce Signals, a Verisk Financial business, is a leading source of credit and debit card data for marketers. With a permissioned and anonymized view of consumer credit and debit card spending behavior, Commerce Signals’ powerful insights, accurate audiences and closed loop measurement help eliminate waste and boost marketing ROI. Its solutions are used by some of the largest retailers, direct to consumer and adtech companies in the country.