Bamberg and Cologne, Germany, Feb. 24, 2022 — Online merchants who process their payments via Computop Paygate can now offer their customers a faster checkout via Amazon Pay. Compared to the previous connection, the new CV2 interface is characterised by simple integration into the online shop, optimized user guidance and a correspondingly higher order conversion rate.
FOR AMAZON SHOPPERS IN EUROPE, USA AND JAPAN
The new version of Amazon Pay is available for merchants in many European countries as well as the USA and Japan. By integrating this payment method, online shops not only receive access to validated address data from the Amazon data pool for new and existing contacts as always, but also benefit from further optimised user guidance. This leads to an improved purchase completion rate compared to the classic Amazon Pay solution.
Computop customers will also benefit from future functional enhancements as many steps in the payment process take place directly in Amazon Pay, so improvements can be incorporated without any maintenance effort for the merchants. As with the classic solution, the button for quick checkout will be integrated at item or shopping basket level. In addition, a new button is also available for additional integration into the payment method selection, with which the payment method stored with Amazon is used without using the Amazon shipping address.
In the case of rejected payments, the new version automatically takes over the redirection to a new payment method selection. The entire checkout workflow via Amazon Pay works within the active browser window so that the payment process can be completed even with very restrictive security settings. Amazon Pay thus fits ideally into Computop’s services for optimising the conversion rate.
“We are pleased to be able to add another innovative service to our long-standing partnership with Amazon Pay,” said Stephan Kück, CEO Computop.”The smooth checkout is an important building block for high conversion rates through our payment platform, Computop Paygate.”
About Computop – the payments people
As one of the very first payment service providers, Computop offers its customers around the world local and innovative omnichannel solutions for payment processing and fraud prevention. The internally developed Computop Paygate payment platform enables seamless integrated payment processes for e-commerce, at POS and on mobile devices. Retailers and service providers have the flexibility and freedom to choose from over 350 payment methods enabling them to specifically tailor their payment options per country. Technologies such as biometric authentication and self-learning algorithms improve security and convenience for retailers and consumers alike.
Computop, a global player with its head office in Germany and locations in China, England and the USA, has been servicing large international companies in the service, retail, mobility, gaming and travel industries for more than 20 years. These companies include global brands such as Amway, C&A, Fossil, the entire Otto Group, Sixt, Swarovski and Wargaming. Computop also provides its payment system to banks and financial service providers as a white-label solution. In total, the certified carbon-neutral company processes commercial payment transactions with a combined value of USD 35 billion annually in 127 currencies. With its individual and secure solutions, Computop makes a major contribution to the future of international payment processing.
About Amazon Pay
Amazon Pay enables merchants to offer Amazon customers an easy, secure, and fast way to check out on their online shop. Amazon customers can simply use the shipping and payment information stored in their Amazon account. Beyond the button, Amazon Pay is also an easy way to integrate Alexa into merchant’s commerce strategy and is the place where shoppers manage their payment methods on Amazon.de.