Highly Anticipated Activations from Adidas X, Bad Bunny And Heineken® House Produced By Experiential Industry Leaders CMG to be Showcased at the Annual Music Festival
Indio, CA, April 12, 2023 – CMG is a strategic creative agency that consistently creates high-level experiences to solve brand challenges while further building brand recognition. With over twenty years of industry experience, CMG provides unprecedented solutions and partner alliances.
Through its expert team of creators, CMG (Corso Marketing Group), produces high-level marketing that delivers results and out-of-the-box event activations year round. From strategy to design, development to production and activation to amplification, CMG continues to elevate as an industry leader and driving force behind the most buzzworthy of experiential collaborations. CMG works internationally with the most recognized of brands across the consumer, retail, hospitality, and technology sectors, with well-respected names including, Adidas, Heineken, RH, Red Bull, Don Julio, Soho House, SHEIN, Amazon, Wynn Nightlife, TAO Group Hospitality and AEG.
CMG has been a primary experiential production agency and partner of Goldenvoice since the inception of the Coachella Valley Music and Arts Festival®. CMG also remains Goldenvoice and AEG’s official annual partner for off-site Coachella Valley Music and Arts Festival® events, focused at ZENYARA® luxury estate, while simultaneously producing official on-ground festival sponsorship for over two decades. CMG is the Agency of Record for three Coachella Festival® annual sponsors inclusive of Heineken®, Adidas® and Red Bull®.
“Our two decade partnership with Goldenvoice/AEG is one of our most strategic at CMG and every year they continue to push the boundaries of excellence, that means we need to constantly elevate our executions to meet their level of expectation,” said CMG Founder and CEO David Corso. “This year we have an incredible lineup at Heineken® House and the adidas® Campus x Bad Bunny experience is unlike anything fans have ever seen, sure to wow festival attendees.”
Following the announcement of Bad Bunny as the first Latin artist to headline Coachella, adidas® x Bad Bunny, is also set to debut an impressive activation at this year’s festival. CMG is producing the “adidas Campus Experience” at this year’s festival, sure to be an active and in-demand attraction transporting festival goers from the desert into the world of adidas x Bad Bunny. Stay tuned for more announcements related to this highly anticipated and exclusive immersive brand experience.
For the 2023 Coachella Festival®, the Official Beer Sponsor of Coachella® for 22 years and counting, Heineken®, is focused on buzz around the introduction of its new hero flavor, Heineken® Silver, aiming to elevate the festival for attendees through engaging moments at #HeinekenHouse. Festival goers will be among the first in the country to taste NEW Heineken® Silver, a crisp and refreshing, lower-carb, lower-cal beer hitting shelves nationwide as part of Heineken’s lineup. The one-of-a-kind Heineken® House will be a show-stopping destination where attendees can have their own special moment on the dance floor, at the beer garden or by interacting with a variety of highly visual artistic installations. In addition to a focus on its new star flavor Heineken® Silver, the Heineken House beer garden will offer Heineken® Original, Alcohol-free Heineken® 0.0, and offerings from the Dos Equis® portfolio. Guests will also be able to catch up close musical performances from incredible artists, featuring iconic hip-hop acts and an eclectic mix of genre-adjacent names in music. For Weekend 1, April 14th-16th, Friday kicks off with acts such as Bones, Felix Da Housecat, Walker & Royce presented by Rules Don’t Apply x House Heads and continues all weekend with an all vinyl performance by Dj Pee.Wee aka Anderson Paak and headliners Method Man & Redman, Andre Power, Austin Millz, SG Lewis and more plus Space Yacht, Londonbridge, Nghtmre, Whipped Cream, Niiko x Swae. (Activation is 21+). https://www.coachella.com/heineken-house
In addition to the Coachella Festival® official partnerships, CMG leads all events and production at the ZENYARA® luxury estate over both weekends. ZENYARA® is an impressive 70 acre desert estate located in the heart of the Coachella Valley, whose recognition continues to gain visibility through the programming of CMG, which kicked off in 2018 when the estate first debuted. An unmatched oasis and uber exclusive destination, ZENYARA® achieves continuous global recognition in the real estate sphere for its design and grounds offerings, with its annual Coachella programming produced by CMG responsible for building year round desire. The annual programming over the festival weekends by CMG establishes it as an in-demand mainstay, the most desired of off-site VIP event destinations to those in the know year after year.
Guests at the CMG produced ZENYARA events will also enjoy signature Tequila Don Julio cocktails and the newest offering in the portfolio, Tequila Don Julio Rosado which is an exquisite tequila aged for four months in Ruby Port wine casks from the enchanting Douro wine region of Portugal. The iconic Tequila Don Julio 1942 will also be served to ensure an epic night of celebration in the desert.
The deluxe property featuring an aquatic wonderland complete with an active man made white sand beach, front entry mote, boating path with full array of boating and jetski options, and infinity resort-style pool offers a wow-factor to the guest like no other Coachella Valley property. Large sundecks, fire pits, indoor and outdoor lavish bars, sporting and sitting areas cover the property, along with a luxurious main house structure surrounded by guest casitas that border the resort style pool. A golf course, ATV course, tennis, pickleball and basketball courts also can be found on the estate, along with a state-of-the-art gym and full spa facility. “Incredibly spacious, with a crisp clean style, ZENYARA® combines sophisticated European design with the simplicity of desert living.”
“We cannot help ourselves to continue making our after parties the most anticipated year after year,” Corso said. “Desert Dreams with Rufus Du Sol, Tale of Us, Keinemusik, Gordo, Fisher, Katrynada, Hot Since ‘82 and more make every night at ZENYARA® estate next level. We are also very fortunate to have as our partners Framework for talent bookings, TAO, Wynn, Tequila Don Julio®, Heineken® Silver and Red Bull®, as they make it all possible. Most of all, kudos to the CMG team of creators, producers, thinkers and doers!”
The complete CMG 2023 ZENYARA® and Coachella Valley Festival® event activation lineup includes:
ZENYARA® Estate (https://www.zenyara.com/)
Festival Weekend 1
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Friday April 14 – TAO Desert Nights presents Tale of Us featuring Ariel Vromen
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Saturday April 15 – CMG presents Desert Dreams with Rufus Du Sol and Cassian with partners CMG, Framework, Tequila Don Julio® and Heineken® Silver and Red Bull®
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Sunday April 16 – CMG and Framework presents Keinemusik, Benji B, Uncle Waffles featuring brand partners Tequila Don Julio®, Heineken® Silver and Red Bull®
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All Produced by CMG (Corso Marketing Group)
ZENYARA® Estate
Festival Weekend 2
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Friday April 22 – TAO Desert Nights featuring GORDO produced by CMG
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Saturday Day/Night April 23 – SHEIN’s ZEUPHORIA with Fisher, Kaytranada, Kitty Ca$h featuring brand partners CMG, Tequila Don Julio, Heineken® Silver and Red Bull
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Sunday April 24 – CMG. Hot Since ’82, Camelphat, Francis Mercier, Dennis Cruz with brand partners Tequila Don Julio®, Heineken® Silver and Red Bull®
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All Produced by CMG (Corso Marketing Group)
Coachella Valley Music and Arts Festival® – Weekend 1 & 2 (official Festival partners)
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Adidas® Campus Experience – Details to be announced – Festival Grounds, produced by CMG
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Heineken® House – Festival Grounds, produced by CMG
Additional programming news and event announcements will continue to roll out throughout the upcoming consecutive festival weekends, April 14-24, 2023.
For additional information on Corso Marketing Group visit them online at https://www.corsomg.com/ and follow @CorsoMG on Instagram.