London, Feb. 24, 2023 — Croud, the global, full-service digital marketing agency, today announces the appointment of Audrey Lucy as chief people officer, a new role for the business as it continues to expand its global footprint following a succession of new acquisitions and office openings during the last 24 months.
Audrey initially joined Croud in a part-time consulting role in September last year as part of a wider consultancy portfolio, prior to being appointed as chief people officer.
Audrey has previous agency experience as chief talent officer for ZenithOptimedia, one of Publicis Media UK’s agency brands, and then for Publicis Media UK, where she led the talent and HR functions across all of the brands including Performics, Starcom and MediaVest.
During her career, Audrey has worked nationally and globally with brands including the BBC, Microsoft, Convergys, Ceridian, Logica and Great Ormond Street Hospital. She has also been the Editor of two local newspapers.
Throughout Audrey’s career, people have been at the center of all of her work, whether as a consultant driving cultural transformation and leadership programs, or leading in-house people teams.
“Having spent the last few months working with Croud as a consultant, I already feel so connected with the team, and I’m excited about the fantastic trajectory Croud is on as a business,” Audrey said. “Most recently we welcomed the team at Born Social to the Croud family, and our global offices in the U.S. and Dubai are also expanding. An exciting journey lies ahead as we look to grow further, whilst also making sure we keep our people and talent at the heart of the agency.”
“Audrey joins at a pivotal time in Croud’s expansion to ensure we maintain our integrity as a people-centric business, driving and developing consistency globally while maintaining individual cultures and practices – against a backdrop of 30% year-on-year growth and heading,” said Luke Smith, co-founder and CEO of Croud. “Plenty to do, but Audrey has some incredible experience and we have every confidence in her and her team to continue to make Croud the best employer in our industry!”
For more information please contact Bea Hayes at Propeller Group on [email protected] or [email protected]
About Croud
Croud is a global, full-service, digital marketing agency that works with some of the world’s leading brands. Through the seamless connection of data, technology and creativity, Croud develops strategies for sustainable growth that drive immediate business impact.
Croud builds deep partnerships with clients thanks to its unique model, using its ‘Croud Control’ platform to harness a global network of 2,500 digital experts, delivering holding company scale with the precision of a specialist.
Founded in 2011, Croud is proud to partner with clients such as Compare the Market, Vans, Audible, Regus and Skechers, leading media strategy, performance marketing and digital experiences.