DESelect Announces Its Segmentation Solution on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Customers can now segment and manage their marketing data using DESelect’s intuitive drag-and-drop interface

Antwerp, July 13, 2020 – DESelect recently announced it has launched its market segmentation solution on Salesforce AppExchange, empowering Salesforce Marketing Cloud customers to create segments in a more time-efficient and user-friendly way. Without the need for technical skills, such as writing SQL queries, they can efficiently carry out more elaborate and personalized campaigns. 

Built on the Salesforce Platform, the DESelect segmentation solution is currently available on AppExchange.

Segmentation for Salesforce Marketing Cloud

The increased popularity of highly targeted and personalized marketing strategies has meant that marketers are under pressure to expand their existing skill set. By utilizing DESelect, they can avoid complex implementations and save precious time.

By officially incorporating DESelect into its open ecosystem, Salesforce brings more attention to effective segmentation tools. DESelect can now be found publicly on AppExchange.

Comments on the News

  • “DESelect is a welcome addition to AppExchange, as they enable marketers to manage targeted campaigns,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”
  • “Our launch on AppExchange is an important step towards our mission,” said Anthony Lamot, CEO and Co-Founder of DESelect.
  • “Prior to DESelect, we needed SQL to merge data. The training was expensive while managing marketing data remained time-consuming and open to errors. Only senior team members could handle this activity or we would have to depend on costly outsourcing,” relates Jenn Eagle, Email Marketing Specialist at Roadshow Films. “Instead, DESelect is user-friendly and has a non-threatening interface. It’s so easy to use that even junior team members are able to use it with minimal training. What used to be a long, arduous, expensive process now only takes minutes. We’re so glad we discovered DESelect!”
  • “The segmentation of our data for our marketing campaigns used to be a very repetitive and time-consuming task as the data comes from various different sources,” comments Juliette Ouchouche, CRM Analyst at Cambridge University Press and a DESelect customer. “DESelect’s user-friendly interface allows us to easily build a list of targeted segments that can be re-used just by refreshing the data, which saves us considerable amounts of time! The DESelect team is always very reactive and efficient when solving our issues and adapting the solution to our needs.”
  • “We see DESelect filling a need many of our customers have voiced, and the solution keeps evolving very rapidly,” observes Pascal Borremans, Chief Practice Officer at 4C, the largest independent Salesforce Platinum Partner in Europe.
  • “With DESelect, marketing teams are now equipped with a drag-and-drop interface to identify the exact segments they want to target. DEselect is a game-changer for the SFMC ecosystem!” comments Andy Reznichenko, Practice Lead at Digital Aquila.

About Salesforce AppExchange 

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 5,000 solutions, 7.5 million customer installs and 90,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.   

About DESelect

DESelect is a Belgium-based company with a global base of clients. It offers a solution that works in Salesforce Marketing Cloud to make targeting and segmentation easy. It aims to save marketers’ time by empowering them to target and segment easily without having to rely on technical expertise. Through its intuitive interface, DESelect allows anyone to build even complex segments using drag-and-drop without the need to rely on SQL. 

Additional Resources

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