SEATTLE, April 6, 2021 – Discuss.io, the leading enterprise-level smart video platform for conversations that count, today announced a crucial expansion of its research capabilities with the launch of Mobile Screen Share. The new platform addition, which is available for iOS and Android, allows research teams and consumers to share their mobile screens inside of a meeting room, enabling access to the mobile screen of the user and their real-time movements (taps, pinches and zooms) on their device.
The tool creates an entirely new opportunity for brands and agencies to understand mobile consumer behavior first-hand, with the ability to see the respondent’s face, voice and body language, enabling a true 1:1 connection in a virtual environment, to inform product and application development, digital experiences, usability and more.
According to WARC, almost three-quarters of internet users will access the web solely via their smartphones by 2025, equivalent to nearly 3.7 billion people. Across the globe and in primary markets like the U.S., mobile devices play a much larger role when it comes to online access options, with around 2 billion people currently accessing the internet via only their smartphone. Discuss.io’s Mobile Screen Share feature presents an untapped opportunity for organizations to better understand and analyze how consumers are engaging with their mobile phones to grasp the vast opportunities of the mobile internet. At launch, the app supports over 14 different language translations (and growing) due to the demand from global organizations.
“The new mobile screen sharing app has allowed us to take a complicated process that involved stitching together 5-6 separate video and research products into a single, easy to use flow,” said Courtney Johnson, User Experience Researcher at Netgear. “It’s easy to set up for both the respondent and our team and allows us to have backroom observers, chat rooms and video recording all while watching the user’s mobile screen plus face, body language and voice.”
With Mobile Screen Share, insights and UX professionals across vertical industries including CPG, Financial Services, Auto and Media/Entertainment, can seamlessly incorporate mobile device research and testing into live research sessions for better learnings in less time. Ecommerce companies can follow along as consumers shops for their product in their favorite mobile app or website, enabling the company to see how their product appears, how it compares to the competition, and how their customer evaluates their choices.
“The way in which other video platforms have been utilizing mobile screen sharing tools to date has lacked the functionality to tap into insights gathering, which has traditionally resulted in disconnected data,” said Jim Longo, Chief Strategy Officer at Discuss.io. “With Discuss.io’s Mobile Screen Share, we are addressing enterprise challenges that are enabling the corporate researchers of today to gather critical mobile insights and analyze them in a complete, comprehensive qualitative research platform, on top of solving the major pain point of understanding consumer’s mobile experiences in real-time.”
Discuss.io Mobile Screen Share is available now for iOS and Android to all Discuss.io customers globally. For more information, visit www.discuss.io/platform/mobile-screen-sharing.