LAUSANNE, Switzerland, March 28, 2023 — Ad Insertion Platform (AIP), the market leading provider of ad insertion and monetization solutions for broadcast and OTT environments, has announced that Eurovision Sport, part of the European Broadcasting Union (EBU), will use their SSAI solution, their CDN distribution and ad sales services for the video streaming of their Sport Digital Platform.
Through their innovative Sport Digital Platform – where the sports federation, broadcasters, and social platforms work together – Eurovision Sport aims to ensure that sport gains maximum exposure to new audiences worldwide to complement the coverage of EBU Members. In 2022, Ad Insertion Platform integrated their ad insertion technology and monetization services into AllAthletics.tv. Ad insertion Platform provides the US patented SSAI solution for all countries covered by EBU rights and integrates with EBU Members’ ad servers. AIP also provides the ad sales service, AIP Monetiz, for some specific countries where needed.
The collaboration will see both companies exploring monetization opportunities on digital content, unleashing an unparalleled opportunity for marketers globally. AIP has partnered with major SSP networks to create a new Ad Sales house unit that has been designed to “unleash” new video advertising opportunities while orchestrating and managing the programmatic ad sales process.
AIP has also provided their comprehensive Content Delivery Network (CDN) to optimize the delivery of All Athletics live sports streaming content. Using their flexible and scalable CDN solution, Eurovision Sport can deliver live All Athletics content on every screen, guaranteeing a superior quality of experience (QoE) for fans, members and stakeholders while reducing video streaming costs.
“We are thrilled to implement our innovative solutions with Eurovision Sport,” said Laurent Potesta, CEO of Ad Insertion Platform. “Live sports streaming is a huge revenue opportunity for content providers, but we also know that sports federations have complex ecosystems with multiple stakeholders – not only broadcasters and fans, but also athletes, clubs, and sponsors. With our end-to-end solutions and services, we can simplify the integration, allowing marketers and buyers to reach an untapped audience while broadcasters can grow revenue.”
“The EBU’s sport digital platform aims to support our Members’ coverage by offering complementary exploitation of the content we jointly owned,” said Jean-Baptiste Casta, Eurovision Sport’s Head of Strategy and Business Operations. “We believe we have a unique opportunity to provide more content to sports fans on a free-to-all basis and therefore both maximize the reach of sports and develop new ways to reach audiences. We are delighted to explore this new field with Ad Insertion Platform. AIP’s technologies provide relevant ad insertions directly within video content, giving advertisers ad placement formats to deliver brand messages in a privacy-safe way. Together, we are looking at bringing ad monetization to a whole new level in 2023 to support our projects across a range of events and countries.”
About European Broadcasting Union
The European Broadcasting Union (EBU) is the world’s leading alliance of public service media (PSM). We have 112 member organizations in 56 countries and have an additional 30 Associates in Asia, Africa, Australasia, and the Americas. Our Members operate nearly 2,000 television, radio and online channels and services, and offer a wealth of content across other platforms. Together they reach an audience of more than one billion people around the world, broadcasting in more than 160 languages.
About Ad Insertion Platform
Ad Insertion Platform Sàrl has specialized in dynamic ad insertion services for the broadcast and streaming industry since 2007. Their flexible, agnostic SSAI solution enables live or Video-On-Demand (VOD) ad insertion on Connected TV and OTT platforms, including Free Ad-Supported TV (FAST), and can be integrated with any existing ecosystem or infrastructure. Their Ad Break Composer allows customers to create, edit and optimize ad pods with easy drag-and-drop to deliver an exceptional, targeted user experience on virtually any player or connected device. When using the full DAIConnect® Suite, including their DAI Optimizer and monetization services, Ad Insertion Platform can sell inventory, unsold inventory or manage the entire ad sales process to increase fill rate and ad revenue.
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Ad Insertion Platform media contacts:
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Europe: Thaïs Nirascou, [email protected]
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