Micro-fulfillment centers to deliver groceries and convenience products from two Circle K stores around 10 minutes
Charlotte, NC, Nov. 16, 2022 – Food Rocket continues to expand across the U.S., bringing its unique quick delivery business model to Charlotte with the launch of operations at two area Circle K stores to serve local customers in a way no one else can.
Through its app, Food Rocket will offer up to 7,000 SKUs, with a focus on grocery and convenience products, Circle K’s breakfast sandwiches, tacos, burgers, pizza, coffee, snacks and bakery products, as well as hundreds of cold beverages, top selling beers and nicotine products, local favorites and more. All orders will be delivered from two micro-fulfillment centers occupying between 170 and 500 square feet at Circle K’s locations at 8505 S. Tryon St. and 8008 Harris Station Blvd.
“Our aim is to bring a one-stop-shop approach to all the customers and save the most valuable thing — their time while increasing the range of products we offer to customers,” said Vitaly Alexandrov, CEO and founder of Food Rocket. “I believe the whole rapid delivery industry is diversifying to become closer to customers at lower cost.”
Food Rocket will also create 100 new jobs in the city. It continues to be one of the few startups offering full-time and part-time employment to all of its employees.
Circle K parent company Alimentation Couche-Tard (“Couche-Tard”) is a global leader in convenience, with more than 7,000 U.S. locations and more than 14,300 worldwide. Earlier this year, the company acquired a minority equity stake in Food Rocket.
“As consumer needs and expectations continue to evolve, we’re exploring ways to bring the Circle K brand experience to them where they are and make their lives easier,” said Kevin Lewis, Chief Marketing Officer at Couche-Tard. “Food Rocket has an amazing team, a unique approach to quick delivery and a differentiated platform that has the potential to be a powerful engine for convenience, and we’re looking forward to seeing how this pilot in Charlotte resonates with our customers.”
Food Rocket launched in San Francisco in April 2021, followed by a Chicago expansion in February 2022 and Charlotte in November 2022. It takes only 2-3 minutes to process the order, and delivery takes around 10 minutes. Food Rocket guarantees delivery within a time frame specified in the app, or it will be free.
About Food Rocket
Food Rocket is a rapid grocery delivery startup that offers door-to-door delivery within 10+ minutes of order placement. The startup delivers fresh groceries from its own fulfillment centers located in urban areas.
Founded in 2021, Food Rocket aims to shift consumers’ buying habits from advanced, bulk shopping to daily, zero-waste purchases. Its business model is based on AI-enabled technologies to manage warehouse stocks, forecast demand and optimize delivery time by predicting the closest dark store that offers the fastest delivery time and the lowest costs of putting together and delivering the order
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