Free Fly Plugs in Brightpearl and Soars to New Heights

Austin, July 22, 2021 – Family-run, Shopify Plus-powered brand Free Fly is set to soar to new heights after selecting Brightpearl as the perfect digital platform to streamline and automate its day-to-day operations.

As the latest brand to embrace the benefits of Brightpearl, Free Fly can now count on a robust, rapidly-deployed back office solution that easily and seamlessly integrates with Shopify and offers smart, scalable features that are purpose-built to support ecommerce retailers that are rapidly growing at scale. 

Founded in 2011 by a brother, sister and brother-in-law team, Free Fly is a Charleston, South Carolina-based clothing brand that creates purposeful, comfortable outdoor apparel using natural bamboo fabric. The business has already enjoyed a decade of success, reaching customers directly through its Shopify Plus website and their B2B channel (which is focused in the outdoor specialty sector). 

With order volume growing rapidly and ambitions high, Free Fly had outgrown its previous inventory software, and was seeking a feature rich, scalable and extensible retail operations platform to help it spread its wings.

As a flexible solution that integrates quickly and easily with Shopify Plus – along with other software the firm uses, like Xero – Brightpearl quickly stood out from the crowd. There were other ERPs initially in the running, but with Brightpearl boasting market-disrupting automation features, and with deployment possible within just 90 days, the likes of Netsuite simply couldn’t compete.   

With Brightpearl up and running, Free Fly has been able to gain real-time, multi-channel visibility of orders, inventory and accounts. The platform’s Automation Engine has made previously time-consuming tasks, such as manually allocating invoices for wholesale orders, a thing of the past. 

The family-run firm now spends much less time managing its back office and more time focusing on what really matters: long term growth.

“Free Fly is a fast-growing business that needed a reliable, built-for-retail solution to streamline its operations and help the brand reach its full potential,” said Justin Press, SVP Customer Success at Brightpearl.

“Brightpearl is more than a typical ERP or OMS – it’s a better way of doing business. We are delighted that Free Fly has chosen Brightpearl to help it simplify the day-to-day operational complexity that comes alongside rapid growth. In an increasingly competitive marketplace, we’re proud to be helping Free Fly spread its wings and soar.”


About Brightpearl

Brightpearl is a retail operations platform for retailers and wholesalers. Our mission is clear: automate the back office so merchants can spend their time and money growing the business.

Brightpearl’s complete back-office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse and logistics. In addition, the solution has high-performing connectors to the major ecommerce platforms, including Magento, BigCommerce and Shopify. Over 1,200 businesses in 26 countries use our platform. We manage over 10m transactions and $3bn of business a year.

Brightpearl is designed for retailers and wholesalers and enables omnichannel merchants to manage the heart of their business easily from one single system. Our team guides retail businesses through a highly efficient implementation process which typically gets them up and running in less than 60 days – twice as fast as our competitors.

Brightpearl’s US headquarters is in the heart of downtown Austin with a global headquarters in Bristol, UK. You can connect with us on Twitter (@BrightpearlHQ), LinkedIn (, and Facebook (

Media Contacts:

Mark Hook


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