Pioneering “Always-On” marketing, CMOs are relying on GlossAi to generate channel-specific content at scale
Tel Aviv, Israel, May 2, 2023– GlossAi, creators of the generative V-AI (Video AI) repurposing platform, are supporting the growing popularity of “Always-on” video strategies with eToro, GlobalDots and GDAI. This focuses on helping teams who need to create moment-relevant content at scale which is customized for each channel and their respective audience.
Companies or content creators that rely on breaking news or information must always be prepared to push an exciting piece of video content to connect with what their audiences want to see. This demand for them to be “Always-on,” as the name of the strategy suggests, has been slow to adopt since publishing the same video on all social channels risks the brand being perceived as dull or disconnected. To address this, GlossAi allows you to turn a single video into AI-edited videos that are generated to perform on specific social platforms.
In response, teams are increasingly relying on V-AI to save time, money, and resources. “Companies are thinking of how to make their content go further,” said Ofer Familier, Co-Founder and CEO of GlossAi. “Customers who swapped expensive productions for our automatic V-AI are now instantly making exciting promo videos for webinars, announcing new features with fanfare, and extracting the most impactful moments from within customer testimonials.”
Working with eToro, GlossAi gives their team a fully automatic solution that converts video content of any length into short-form channel-specific videos, images and text. “It’s hard to attract people to listen to an hourlong financial discussion,” said Nir Szmulewicz, Chief Marketing Officer at eToro. “With GlossAi’s videos, we’ve seen an uptake of nearly 40% in regular attendees. Each one of these attendees is another user that feels more empowered to make investment decisions.”
GlossAi’s “Always-on” features are also helping companies produce moment-relevant pieces at scale, such as with GlobalDots, which needed to instantly edit and publish daily interviews. Working with external teams and editors was costly, with long turnaround times that held back their efforts. GlossAi enabled them to instantly receive edited reels for specific platforms while reducing post-production costs by 85%.
GlossAi relies on proprietary AI to identify the most important parts of a video, automatically generating edited content of various lengths for different users to use across channels.