Broomfield, CO, July 19, 2021 — The pandemic has changed the way we shop forever, with ecommerce convenience here to stay, but there’s still time to get onboard for the so-called “Golden Quarter,” according to the Chief Product and Delivery Officer of WMS technology innovator SnapFulfil.
Smitha Raphael is convinced that preparations for the 2021 peak season should start even earlier this year. This is because the previous record breaking fourth quarter proved that only forward-thinking fulfillment centers that have invested wisely in software and automation necessary to streamline DTC operations can thrive under such unprecedented levels of demand.
“The long Black Friday into Cyber Monday weekend at the end of November, hotly followed by the Holidays, means the pressure is really on for DC operations who will not only have to juggle much higher levels of activity, but also factor in shrinking quality labor availability,” said Raphael. “The demand on fulfillment will be off the scale, with many retailers bringing their Black Friday bargains and Holiday deals forward in order to try and relieve the pressure – but the flip side is technologically advanced WMS, like SnapFulfil, allows operators to modify their processes seamlessly and quickly meet peak challenges without incurring additional costs.
“Plus, it can be up and running (even remotely) within a matter of weeks to start optimizing inventory, space and labor within the facility and establish slicker picking and packing methodology that is underpinned by highly efficient receiving and putaway activity.”
But for every bargain to be bagged, there are also those that want to be returned. A cloud-based SaaS WMS also offers immense flexibility to handle dynamic return operations as required, as well as easy integration with other company systems to facilitate a holistic reverse logistics operation.
Real-time data analysis and the associated process improvements ensure that customer satisfaction goals are met, that DC workers are performing at the highest levels of efficiency, and that you maintain compliance across the entire supply chain.
Additionally, the invaluable return data captured can aid everything from future stock planning and product management to supplier evaluation and customer lifecycle management.
Digital transformation is fundamental to survival going forward. As a driver of efficiency and accuracy, it will further streamline how ecommerce organizations operate this coming holiday season, ultimately giving them a tangible competitive edge.
“Inevitable operational complexity means they can increasingly turn to more robust and flexible software systems, such as SnapFulfil, which benefits from remote digital implementation and easy self-configuration agility for even greater responsiveness, control and savings,” said Raphael.