San Francisco, Sept. 9, 2020 — Apps like Online Pharmacy, Health & Fitness and Edtech showed explosive growth in Q2 2020 based on downloads and DAU ( Daily Active Users) data. According to the all-new Global Mobile Consumer Trends Report, 2020, published by MoEngage, Healthcare and Education Apps are the MVPs of mobile consumption.
Online Education is the way to go
With most countries still maintaining and urging its citizens to stay at home, education wise- schools, colleges and universities across the globe have revamped their approach and online education and live classes is the new normal for the students.
- Globally, edtech apps have seen an increase in DAU (22.39%), downloads (34.14%), frequency of usage (31.18%) and the average session duration (2.73%).
- The Americas have seen the highest jump in DAU (28.75%), followed by Southeast Asia (22.78%), both higher than the global average.
The Adrenaline High
Healthcare and Education Apps are the MVPs of mobile consumption- In Q2, 2020, Health & Fitness apps saw an increase of 45.66% in the number of global mobile app downloads from Q1, 2020.
- Global rise in downloads of fitness apps in Q2 vs Q1 was 45.66%.
- The boost to global downloads of fitness apps in Q2 globally was driven majorly by India (156.73%), which translated to 58 million active users.
- Global rise in daily active users of fitness apps in Q2 vs Q1 was 24.04%
There was almost an 39% rise in downloads of medical apps in Q2 vs Q1 with an average session duration keeping constant in Q2 as compared to Q1 on these apps.