Toronto, Oct. 3, 2023 – Innovative Beauty Group’s (IBG) Brand Incubator, the brand development segment of the leading global beauty solutions provider, has partnered with value retailer Family Dollar to launch an elevated skincare line.
Named Levitate Beauty, the 9-product assortment features a versatile range of cleansers, serums, masks, moisturizers and a travel kit designed to offer a luxury skincare experience at an accessible price point.
Ranging in price from $4-$7 USD, the line will be exclusively available in over 8,000 Family Dollar stores nationwide beginning in October.
The Levitate Beauty collection has formulations sourced from Europe with the highest quality, good-for-you ingredients that are well-suited for consumers of all ages and with all skin types. Products in the series are cruelty-free, and free from parabens and sulfates.
The product offerings include:
- Hydrating Cleanser: A silky-smooth cleanser that is the perfect first step to elevating any skincare routine. Formulated with two essential Ceramides, it works to remove excess oil, dirt and makeup.
- Exfoliating Cleanser: A gentle, but effective exfoliator formulated with Chamomile Extract, Green Tea Extract, Caviar Lime Extract, & Bioactive Complex (Mango Extract, Papaya Extract, Pineapple Extract).
- Vitamin C Serum: A glow-giving serum that works to brighten the complexion. Packed with a unique blend of plant extracts, including Pineapple, Acai, Turmeric, Chamomile and Goji Berry.
- Hyaluronic Acid Serum: Infused with Provitamin B5, this serum gives the gift of glow and hydration.
- Hydrogel Under Eye Mask: Formulated with Ginseng Root Extract and Pearl Extract, the under-eye masks brighten tired looking eyes.
- Day Cream: A lightweight moisturizer that awakens skin. Formulated with Watermelon Extract, Peony Extract and Niacinamide to brighten and smooth skin.
- Night Cream: Cloud 9 in a jar, this night cream is formulated with Niacinamide, Ceramide, Biomimetic Peptide, Phospholipids & Glycolipids, Shea Butter, & Vitamin E to moisturize overnight so users can wake up looking refreshed.
- Eye Cream: A luxurious under-eye cream formulated with skin-loving ingredients such as Avocado Oil, Coffee Extract, Shea Butter, Niacinamide and Retinol. Works to combat puffiness and increase smoothness around the eye area.
- Daily Glow Trial and Travel Set: An on-the-go daily glow kit featuring three travel size versions of the Vitamin C Serum to keep you glowing, Day Cream to lock in moisture and Eye Cream to brighten under eyes.
“This collaboration is an exciting one for our team as we believe that quality skincare should be attainable for everyone,” said Jennifer Raphael, CEO of Innovative Beauty Group North America. “We were inspired to create a full range of luxurious skincare products that will nourish the skin and make users feel their best, all while remaining at an affordable price point.”
“Introducing the Levitate Beauty line exclusively to Family Dollar stores is an exciting and meaningful step in expanding our beauty offerings,” said Trusha Patel-Aleks, Vice President of Private Brands. “We are thrilled to provide our customers with a full range of premium skincare at a value without sacrificing ingredients or experience.”
IBG’s Brand Incubator serves as a centralized entity to offer brands and retailers the support, resources, and facilities to bring innovative beauty and personal care products to market through full-service turnkey capabilities, from design, product development and manufacturing to packaging, logistics and marketing. IBG’s Brand Incubator was founded to cultivate a portfolio of brands in collaboration with strategic partners, and to promote the development of unique beauty concepts.
For more information about the Levitate Beauty line at Family Dollar, visit levitate-beauty.com.
To shop Family Dollar products, visit familydollar.com. Or, to learn more about Dollar Tree and Family Dollar, visit corporate.dollartree.com.
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