Gusbourne expanded reach across cookie-based and cookieless environments and increased sales while reducing CPA by 23%
LONDON, AUG. 30, 2022 – ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimized cross-screen performance, today announced that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of 95% while reducing CPA by 23% for a recent direct-response, cross-device display campaign.
Nearly 50% of UK traffic is currently unaddressable due to restrictions on third-party cookies in Safari, Firefox, and Edge*. This, combined with more stringent data privacy regulations, is pushing advertisers and their tech partners to urgently seek solutions that can enable them to reach their audiences across devices in a privacy-compliant way today.
For this reason, Amobee, partnered with ID5 to leverage the consent-based identification and cross-device capabilities of ID5’s IdentityCloud, enabling clients to effectively reach their target audience with relevant messages across their devices, no matter the browser they use, while ensuring compliance with the GDPR.
As a result of the partnership between ID5 and Amobee, Gusbourne was able to reach its target audience effectively, and increase conversions at a more competitive price. Furthermore, Gusbourne met its target of increasing overall sales which allowed it to activate additional campaigns.
“Our partnership with ID5 has illustrated the advantages of cookieless targeting and how it can positively impact campaign performance even before third-party cookies fully phase out,” said Isabelle Bagge, Director, Client Services at Amobee EMEA. “Getting ready for a cookieless future requires a full-circle perspective of frequently reviewing and ingesting different solutions, whilst also keeping an agile approach to acting and delivering strategy against them. Amobee, Jaywing, and Gusbourne are very pleased with the performance following the ID5 ID activation and from this, we hope to expand the use of cookieless targeting across other activities.”
“What’s exceptional about this campaign is how a boutique brand like Gusbourne can set an example for other larger brands by being innovative with their advertising strategy and leveraging next-generation identity solutions to increase their reach, sales, and awareness,” said Kara Roos, Director of Customer Success at ID5. “In a world where everybody in the industry is preparing for the cookieless future, but ignoring the cookieless present, forward-thinking companies like Amobee stand out from the competition by enabling their clients to reach their audiences at competitive prices across all environments. This case study demonstrates the clear benefits of not waiting to leverage cookieless solutions today.”
*Browser Market Share in the United Kingdom – July 2022, Statcounter.com
About ID5
ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solution improves user recognition and match rates and provides a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetize their audiences, advertisers to run effective and measurable campaigns, and platforms to maximize the value of data and inventory for their customers. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit www.id5.io.
About Amobee
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimise outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimise their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
Find out more: https://www.amobee.com/
About Jaywing
With a heritage in data science, Jaywing delivers exceptional results, creating brilliant work that’s impossible to ignore across Marketing, Consulting and Technology. Jaywing is an award-winning, data-powered integrated agency, home to over 300 of the best thinkers across creative, technology and data science. With large, specialist technical and creative power and over 70 heavyweight data scientists, Jaywing is uniquely able to turn data into value, fuel brands, connect on customers’ terms and reimagine businesses. Jaywing works with blue chip clients including first direct, Castrol, Goodyear and ADT.
About Gusbourne
Gusbourne is a leading wine brand that creates fine vintage wines using grapes exclusively from their vineyards in Kent and West Sussex. Gusbourne prides themselves on being homegrown and on bringing together the best of nature and know-how to craft their unique and prestigious award-winning wines. Find out more at https://www.gusbourne.com/