Industry executives bring enterprise adtech and data expertise across buy- and sell-side to media technology platform
New York, July 26, 2023 – datafuelX, a leading innovator in media technology solutions, has today announced the appointment of Jo Kinsella and Joanna Drews to its Board of Directors, respectively the Strategic Advisor and former President of TVSquared, and Co-Founder and President at HyphaMetrics.
As members of the Board, Kinsella and Drews will provide strategic advice and industry expertise as datafuelX continues to expand M3, a multi-currency SaaS platform built to allow the TV ecosystem to plan and forecast against any currency and any audience– into cross-platform and local TV.
As the only Saas platform that can be leveraged to buy across all new currencies, M3 is data agnostic and easily integrated with TV viewership data which helps identify advanced targeting opportunities across linear, addressable and streaming.
“For a multi-currency world to succeed, it is imperative that all parties involved understand the inherent differences, and how they can each best be activated and valued,” said Jay Amato, CEO at datafuelX. “M3 does just that. The addition of Jo and Joanna to our Board of Directors signals a belief in datafuelX’s efforts to help facilitate an effective multi-currency world, and their industry knowledge will be incredibly valuable in helping us grow the M3 platform.”
Kinsella joins the Board with more than 20 years of multi-platform experience across the buy- and sell-side. Currently, she serves as a strategic advisor for various adtech software companies, acts as an operating partner for PE firms, and holds a board position at Rapid Deploy. Kinsella was previously President, TVSquared in 2022, before leading the company to a successful acquisition by Innovid.
“As the media industry strives for measurement independence and a multi-currency world, we need new technology to simplify and automate planning and forecasting across all platforms so campaigns can be activated against any currency and any audience,” said Kinsella. “datafuelX’s M3 platform makes it easier for advertisers to understand how to make the most of their ad budgets and I look forward to collaborating with them to execute on their vision.”
Drews brings her rich experience and expertise in measurement and data to the Board. Prior to founding HyphaMetrics, she was director of product management/emerging assets at Comscore, Inc. and partner at WPP/GroupM’s industry leading research practice. Drews currently serves on the Client Advisory Board for Captify and was Measurement Chair at AdLedger.
“Data has become imperative to the advancement of our industry, with advertisers and publishers increasingly relying upon it to drive business decisions,” said Drews. “However, its proper utilization in the planning and buying process has not been holistically adopted, leading to confusion and poor results. I’m excited to use my expertise in this area to help advance datafuelX’s data analysis capabilities so that they uncover the full value of audiences for the industry.”
For more information about datafuelX, please visit www.datafuelx.com.
About datafuelX
datafuelX is a leading provider of multi-currency planning and forecasting technology. The M3 platform enables clients in the media ecosystem to optimize their strategies and maximize their yield in an increasingly competitive market. For more information, visit www.datafuelx.com