New York, March 22, 2023 — Shopware, the leading global open source ecommerce platform provider, today announced the creation of a best practices guide around ecommerce automation, designed to help merchants around the world maximize both their efforts and sales. The guide highlights the importance of automation in our current business landscape and outlines valuable tips for increasing business success through effective automation, further illustrating successful application using a customer case.
“Today’s ecommerce world is evolving quickly and constantly, meaning there is often limited time to accomplish all the work that must be done,” said Wiljo Krechting, a spokesperson for Shopware. “Day-to-day business often prevents online retailers from tackling strategic issues or making important decisions to move their own business forward. The key to solving this dilemma lies in the successful implementation of automation,”
From inventory management to social media—and everything in betweenAutomation leads to heightened creativity, passion and vision—three key facets for any successful ecommerce business—as well as greater job satisfaction and better work-life balance for employees.
As it applies to the world of ecommerce specifically, automation necessitates using machines, machine learning and artificial intelligence to perform what are often repetitive tasks for which there are either limited available people resources or which would be too expensive for humans to perform manually. These tasks range from simple operations like sending emails and filling out forms to relatively complex processes. However, Shopware’s new automation guide details how processes ranging from inventory management to shipping coordination, as well as responding to simple customer inquiries, requesting customer ratings and reviews and publishing social media posts, among many other tasks, can successfully be automated.
“This guide provides a solid overview and business case for automation which leadership at all levels can use when trying to shift emphasis and resources, while also offering concrete in-depth tips and lessons learned from a real-world case via the Biomaris store,” Krechting said.
In addition, there is also a separate chapter on the automated interaction of ecommerce and ERP, offered by Shopware’s partner Sage.
The guide is completely open source, and can be accessed for free via this link.
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About ShopwareShopware, founded in Schöppingen in 2000, offers a holistic omnichannel digital commerce platform for sophisticated mid-market and lower enterprise merchants, with high flexibility and various options for B2C, D2C and B2B as well as service-based use cases. Shopware is well-positioned and one of the market leaders in its segment, especially in the DACH region, with a fast-growing business in North America. The solution is headless, API-first, and uses an Open-Source architecture, allowing merchants to individually customize and scale the product offering, creating a strong customer experience. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem. Shopware merchants currently process a combined GMV of more than $20 billion USD across the global Shopware platform.