Former Head of Products and Platforms for Capital One Joins LiiV Group
New York, Sept. 26, 2022 – LiiV Group, the holding company of Telmar, Helixa, Splashlight and Splashlight Technologies, has named Vito Covalucci Group Chief Product and Technology Officer.
In this new position, Covalucci will focus on product innovation through integration of technologies from the LiiV Group’s family of brands.
Covalucci joins from Capital One, where he served as Head of Product for Enterprise Martech. In that role, he founded and led the MarTech strategy, including web, content experience, user data and optimization platforms, uniting these capabilities for customer acquisition powered by rich data, and optimized through real-time machine learning engines.
He is also Co-Founder and former Chief Product Officer of Harmonic Vibration, a mobile application enterprise technology developed to draw insights from social media streams.
“One of our goals is to offer the highest standard of audience, media, and creative intelligence to the agencies and brands we serve, allowing them to connect deeply with consumers,” said James Ingram, CEO and Founder of the LiiV Group and CEO of Telmar and Splashlight. “Vito brings to us the product vision and technology experience needed to accelerate that goal.”
“The LiiV Group of companies is dedicated to innovation providing marketers with deeper, faster and actionable insights,” said Covalucci. “I look forward to bringing new products to market, integrated across a scalable platform, that will enable even greater intuitive utilization of our data insights, to build brands that grow and adapt at the new speed of business.”
About the LiiV Group
LiiV Group is a global holding company intently focused on ensuring innovation, culture and purpose embodied within its family of companies.
LiiV Group companies include Telmar, a global provider of media planning and intelligence solutions; Helixa, a leading audience intelligence platform, Splashlight, a visual content creation studio, and Splashlight Technologies, pioneering technology for Creative Intelligence. LiiV Group also founded the LiiV Center, a non-profit organization committed to unlocking deep human intelligence for the public good by bringing digital innovation to anthropology.
Founded by James Ingram and Benoit Lagarde, and led by a world-class management team, LiiV Group’s presence spans across four continents and serves more than 400 clients worldwide.