LKQ Corporation Improves Customer Engagement, Streamlines Digital Presence with SOCi as Localized Marketing Platform of Record
SAN DIEGO, Oct. 25, 2022 – SOCi Inc. and LKQ Corporation’s North American organization announced today that the alternative auto parts provider has chosen SOCi as its localized marketing platform of record to manage the company’s online listings and customer reviews.
Through the platform, the leading value-added sustainable distributor of vehicle parts and accessories is now able to efficiently engage with its customers and ensure accurate business information across its more than 400 locations across the U.S. and Canada.
Supply chain issues and inflation have had an adverse impact on new car sales as car owners are increasingly repairing instead of replacing their vehicles. As the world’s largest recycler of vehicles serving the needs of DIY-ers and automotive repair shops, LKQ provides accurate, up-to-date business information through SOCi Listings so consumers can quickly find and order the car parts they need to repair or accessorize their vehicles.
“SOCi provides terrific tools that allow us to put information in the hands of LKQ’s decision makers on the ground level in a faster, more streamlined way,” said Bob Masone, senior marketing director for LKQ. “The partnership with SOCi is a move towards better management at a localized level, serving both our locations and customers with accurate data and personalized communication.”
According to SOCi’s Top Ranking and Conversion Factors for Local Search report, multi-location businesses that achieve the coveted status of ranking in Google’s 3-Pack will earn 126% more traffic in the form of appearances in search, as well as 93% more conversion-oriented actions such as phone calls and directions requests, than businesses ranked 4 through 10. In addition, a higher than average review volume is an indicator that a listing has potential to achieve top ranking, with listings ranked 1 and 2 having the highest review volumes overall.
Even with over 400 locations across North America, LKQ is still able to efficiently manage its online listings and keep a close eye on customer feedback. The company is utilizing the SOCi Reviews’ intelligent platform with built in AI to gather review information and communicate directly with customers, ensuring customers receive the same level of service digitally that they have come to expect from LKQ’s best-in-class operations.
“LKQ has completely changed the way it connects to its customers digitally,” said Afif Khoury, CEO of SOCi. “Streamlining localized marketing efforts – something that can quickly become cumbersome with hundreds of locations – is a critical step on the road to digital transformation, and we’re thrilled that our centralized platform is at the heart of LKQ’s efforts to reach their marketing goals.”
To learn more about how SOCi’s all-in-one platform helps brands design industry-leading localized marketing strategies, visit www.meetsoci.com.
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About SOCi
SOCi is the marketing platform for multi-location brands. We empower businesses like Ace Hardware, Sport Clips and Anytime Fitness to scale marketing efforts across all digital channels in a way that’s brand directed, locally perfected, and data connected. As one central place to scale marketing, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation. For more information on how SOCi can help fuel your localized marketing success, visit us at www.meetsoci.com or message us at [email protected].
About LKQ Corporation
LKQ Corporation (www.lkqcorp.com) is a leading provider of alternative and specialty parts to repair and accessorize automobiles and other vehicles. LKQ has operations in North America, Europe and Taiwan. LKQ offers its customers a broad range of OEM recycled and aftermarket parts, replacement systems, components, equipment, and services to repair and accessorize automobiles, trucks and recreational and performance vehicles.