GLENDALE, CA, Sept. 25, 2020 – Local Express, an ecommerce platform that sets grocers up with digital storefronts from order entry to delivery along with an ecosystem of specialized partner solutions, and Halla, a taste intelligence company that enables grocers to predict the personal preferences of their shoppers in real time, are offering grocers an enhanced digital shopping experience for their customers, including food discovery and inspiration tailored to each online buyer.
It’s no secret that the coronavirus pandemic has caused an unprecedented surge of online grocery purchases that is predicted to continue even after the pandemic ends. Fabric’s 2020 Report: The Impact of COVID-19 on Online Grocery found 52% of U.S. consumers had shopped for groceries online recently because of the COVID-19 pandemic and 20% were first-time shoppers. Considering the growing demand for online grocery sales, retailers now more than ever need a robust technology that will save time for consumers shopping online and keep them coming back.
“We are thrilled to be introducing Halla’s industry-leading level of personalization to our grocery retail partners to give them a tremendous edge against big-box retailers that have been working on this for years,” said Bagrat Safarian, CEO and Co-Founder of Local Express. “This is an incredible opportunity for grocery retailers as they look to push digital transformation with an omnichannel focus and for those looking for a solution that allows them to continue to own the entire customer experience and build loyal customer base well into the future.”
Halla I/O, an AI-powered platform leverages machine learning to deploy real-time tailored food recommendations for each customer. Now, Local Express customers can easily engage shoppers, suggest taste-targeted product recommendations, and upsell their orders utilizing Halla I/O’s unique taste intelligence.
“We know it takes on average three trips to create a loyal digital grocery shopper,” said Spencer Price, CEO of Halla. “For grocers to captivate their customers’ attention and compete with all the other retailers, setting up a digital storefront is only the beginning. They need to create the ultimate shopping experience by making every shopper feel like they’re in a grocery store that was designed just for them. Right now, the partnership between Local Express and Halla has created the only ecommerce solution that is able to make that happen.”
Grocers have spent years perfecting the in-store experience to drive discovery and inspiration and now they need to recreate that online. Unlike any other grocery ecommerce platform, Local Express and Halla are offering food discovery and recommendation by tailoring each shopping trip to the individual’s taste, dietary preferences, sensitives, households, pantry state, etc. as soon as they enter the site to when they check out. These new features have proven to increase basket size and drive brand loyalty across regional and national grocery retailers.
About Halla
Halla is a taste intelligence company that enables grocers to predict the personal preferences of their shoppers, all in real time. Halla’s core offering, Halla I/O (Intelligent Ordering), uses Natural Language Processing (NLP) and statistical machine learning to deploy real-time recommendations based on personal taste, dietary preference, etc. across grocers’ digital shopping environments. The accuracy of Halla’s recommendations leads to significant increases in basket size, margin, customer loyalty, and shopper satisfaction. Halla works with some of the largest grocery retailers in the world and participated in Food-X, the leading food innovation accelerator, as well as Endless Frontier Labs. To request a demo of Halla’s Taste intelligence engine, check out Halla.io.
About Local Express
Local Express is a fully customizable ecommerce platform that allows independent grocery retailers to build digital storefronts from order entry to multiple delivery options using the latest technology. The platform is 100% white-labeled and offers seamless integration for all digital environments. Local Express is designed to drive retailers’ operational requirements and generate increasingly large customer bases and basket sizes, while driving down the costs and time to fulfill orders with inherent technological advantages and integrations. Ultimately, Local Express’ goal is to provide grocery retailers with the right data to make meaningful decisions that drive sales and allow them to compete with their much larger competitors. Visit www.localexpress.io and sign up for a free trial to learn more.
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