DALLAS, Sept. 26, 2023 – LTK, the pioneer of Creator Commerce™, is strengthening its proven creator-powered ecommerce marketplace with the launch of Buy Now with LTK Cart.
In the last 12 months, consumers have purchased more than $4B in products from creators on the LTK shopping platform, and with this launch, LTK is deepening its ecommerce integration with merchants for creators to deliver a seamless shopping experience for their community. The in-app cart and checkout experience delivers a faster discovery-to-purchase flow for shoppers, reducing friction and helping drive higher conversion rates for creators and brand, retail and manufacturer partners.
Additionally, the LTK custom-built Buy Now with LTK Cart technology is now available for all brands on Shopify on the Shopify App Store. As part of this offering, brands on Shopify can fast track integration into the LTK platform and quickly scale their distribution through the booming, creator-guided shopping experience.
Buy Now on LTK has been in pilot with select brands – including Lucchese Bootmaker, Misa Los Angeles, Buffbunny and Roe Wellness. Brands that participated in the pilot saw a significant 2X conversion increase, compared to other LTK brands.
Modern shoppers expect personalized, efficient and safe shopping with authentic products and LTK is designed to deliver on those expectations. The launch of Buy Now with LTK Cart means consumers have the ability to directly and securely purchase multiple products from brands and retailers, recommended by the creators they follow and trust — all without ever leaving the LTK shopping app.
The LTK Creators’ experience remains the same — they don’t have to hold any inventory or ship products to consumers, but can now deliver a more efficient shopping experience to their community right on their own LTK Shops. Having an LTK Shop enables creators to build and future-proof their businesses with a digital storefront that connects with thousands of retailers. It’s creators’ one-stop destination for their community to shop their personalized and shoppable content from across all major social media platforms, including YouTube, TikTok and Instagram and more.
“LTK’s Creator Commerce platform provides the ecommerce software for creators, like myself, to build modern retail empires- helping us collect, retain, nurture and grow our communities on a purpose-built, creator-first platform,” said Amber Venz Box, Co-founder and President of LTK and a content creator. “Growing shopping capabilities on the LTK platform will be key to boosting creators’ digital sales over the coming years.”
According to a national shopper study conducted by LTK, an impressive 73% of Gen Z, 69% of Millennials, and 57% of the general population are already making purchases from creators. LTK’s launch of Buy Now with LTK Cart is streamlining the purchasing process, to further fuel adoption.
For more information, please visit https://company.shopltk.com.
About LTK
As the founder of creator guided shopping, LTK is the trusted and effective platform for creators and their businesses by powering the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. World premium lifestyle creators in 150+ countries drive more than $4 billion in annual retail sales through their LTK Shop profiles. Today, nearly 30 million consumers turn to LTK Creators in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. And, more than 7,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.
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