New B2B Launches At A Time of Unprecedented Growth for the Brand
CHICAGO, MARCH 24, 2021 — Mavely, the leading technology platform solving the issue of rising customer acquisition costs and increasing the customer lifetime value for ecommerce brands, today announced the launch of a new B2B offering: Social Sales Teams.
With brands such as M.Gemi, Olipop, Thryve and Daily GEM on board for the launch, and building off the $2M raised in the last year from PivotNorth Capital, Starting Line and TMV, Mavely’s latest product enables digital retailers to create their own dedicated sales teams. With more than 25,0000 sellers on its platform, the launch comes at a time of impressive growth for Mavely, which has experienced an average of 10X growth in sellers and a steady 20% month over month growth in brand partners since mid-2020.
As more ecommerce brands grapple with the rising costs of customer acquisition, Mavely is addressing the pain point head-on with the addition of Social Sales Teams to its product portfolio. With evolving regulations within the digital landscape making it increasingly difficult to run effective ads, paired with an uptick of digital-only brands in the wake of COVID-19, and a growing gap in the influencer marketing space, the new offering is meeting heightened demand for consumers and retailers, alike, via a gig economy model. The B2B product also provides a tactical solution to engage the 5-10% of a brand’s most loyal customers, allowing every brand to tap into the $36 billion dollar social commerce industry which is expected to grow 38% in 2021, according to eMarketer.
Mavely’s Social Sales Teams launched with notable partners, including M. Gemi, Olipop, Thryve, and Daily GEM. Early adopters who have been beta testing over the past six months have over 2,000 dedicated sellers and report having a consistent 3x increase in lifetime value, as well as a 25% decrease in overall customer acquisition costs since joining the program. The success of the new B2B offering is attributed to Mavely’s move to double down on how it works directly with onboarded sellers.
Pulling from the expertise of in-house veterans from Trunk Club and others, the company rolled out a branded University platform in Q4 of 2020. The offering provides extensive training and engagement tools to help increase a Social Sales Team’s effectiveness over time, in turn making sellers more successful. The new rollout is accompanied by the introduction of Mavely’s Social Store feature, which allows any member of a brand’s sales team to create shoppable Instagram posts, even without having the swipe up ability that’s reserved for larger influencers.
“The Mavely technology has allowed us to easily empower over 2,000 of our customers to be a social sales team for our brand with our M.Gemi Partners Program,” said Heather Kaminetsky, Chief Brand Officer of M.Gemi. “Not only do these M.Gemi Partners drive revenue and new customers through their sharing of products, but they have created a deep community connection to our brand, helping inform product decisions as we grow.”
By working 1:1 with retail partners, Mavely builds, launches and manages social sales teams and then creates unique incentive programs in order to drive revenue and new customers from sellers who opt in. Participating brand partners can recruit and build teams via exclusive invites to their customers, as well as tap into Mavely’s growing network of 25K+ sellers. Once onboarded, customers-turned-sellers gain access to a custom branded digital sales platform (via web and app) where they can see their incentives, post content across their social environments, track their success and receive sales training via Mavely’s University platform.
“As digital advertising costs continue to skyrocket across social platforms, many e-commerce brands are looking for alternative channels of revenue growth and customer acquisition. This is exactly what we are solving for with our new Social Sales Teams offering,” said Evan Wray, Co-Founder of Mavely. “We’re seeing a five-year acceleration of ecommerce in a shortened period of time due to the pandemic and Mavely is providing a much needed alternative channel for digital retailers.”
The announcement marks a natural next step for the two-year-old startup as it continues to challenge digital marketing norms and lead the industry by example, ultimately empowering social sellers to become a brand’s best asset. Looking ahead to Q2 2021 and beyond, Mavely plans to have more than 250 brands on its platform, including dozens on its Social Sales Teams product.
To learn more about Mavely and how they are solving brands’ customer acquisition problems through social commerce, visit: joinmavely.com.
Downloadable image assets are available via this link.
# # #
ABOUT MAVELY
The Mavely platform helps brands lower their customer acquisition costs and increase their customer lifetime value by launching social sales teams. Founded in 2019, the brand leverages communal commerce and proprietary technology to convert everyday consumers into a virtual salesforce for brands. Mavely’s social salesforce gains access to an integrated desktop and web-based platform, enabling them to create shoppable social posts, track sales, earn commissions directly from brands and more. Mavely’s products include: Social Sales Teams, a B2B offering that helps brands turn their most loyal customers into dedicated sales teams via exclusive invites; and the Mavely Sales Team, a network of 25K consumers-turned-sellers who represent some of the world’s top DTC brands.
To learn more about Mavely and how they are solving brands’ customer acquisition problems through social commerce, visit: JoinMavely.com; follow on Instagram @MavelyApp, Twitter @MavelyApp, and on Facebook at facebook.com/MavelyApp.
Contact: [email protected]; Ph: 917.697.7662