Indianapolis, IN, June 16, 2020 — MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers.
“The subscription economy was an important first step toward aligning suppliers and buyers, but true alignment only comes with clear, unmistakable proof of value, which has been elusive until now,” said Scott McCorkle, founder and CEO of MetaCX. “MetaCX is proud to be an innovator in the next phase of this evolution — from relationships based on subscriptions to relationships based on performance that both suppliers and buyers can see.”
MetaCX is the first and only collaborative platform to manage every stage of the revenue cycle:
- Deal management: Sales representatives can use MetaCX to create co-branded shared spaces to collaborate with their prospects, create mutual success plans based on target outcomes, and build structure around sales cycles to improve close rates by 25% or more.
- Coordinated handoffs: Sales representatives can then use MetaCX to transition the post-sale relationship to onboarding, implementation and success teams to align around the promised customer outcomes, secure quick wins, and accelerate time to value for new customers.
- Proof of performance: After successfully onboarding new customers, success teams can use MetaCX to improve quarterly business review (QBR) and renewal discussions with live product and performance data that demonstrates how the use of the product or service is delivering value and demonstrating progress toward outcome achievement.
- Revenue cycle optimization: Revenue operations (RevOps) teams can use MetaCX to operationalize value-selling methodologies, improve forecasting and predictability with engagement metrics that signal buyer intent and readiness, and increase sales effectiveness by creating a shared catalog of proven customer outcomes.
“Ensuring that our customers are achieving outcomes is how we execute on retention being the new acquisition,” said Kevin Vanes, VP client strategy at Terminus. “MetaCX is helping operationalize our ‘Path to Value’ strategy to achieve our vision for making the customer experience truly collaborative across the entire lifecycle.”
About MetaCX
MetaCX is the innovator of a new outcomes-based approach for managing the entire customer lifecycle by transforming how suppliers and buyers collaborate and win together. By creating shared spaces that allow suppliers and buyers to define and measure outcomes, the MetaCX Platform helps align sales, success and delivery teams around real business impact that customers can see. Headquartered in Indianapolis, MetaCX has raised $14 million from Upfront Ventures and High Alpha and is led by former executives from Salesforce, ExactTarget and Pendo. For more information, visit https://metacx.com/, connect at LinkedIn and follow the company on Twitter @metacx.