Officially licensed U.S military apparel, accessory and gift brand salutes Brightpearl and Shopify as it selects the tech partners to power its operations
Austin, TX, June 23, 2020 — Officially licensed U.S. military apparel, accessory and gift brand Armed Forces Gear has chosen Brightpearl to support the delivery of its huge range of officially licensed military clothing and accessories for active service members, veterans and military families across the United States.
Starting out in 1976, the family-owned business began with a retail store located in Maryland, over the years has grown to become the largest curator of licensed U.S. military clothing and accessories alongside other well-known American brands, including Under Armour, Champion, Carhartt and Nike.
Selling via multiple online channels, the brand needed a solution that could centralize inventory, address issues with reporting and integrate seamlessly with marketplaces and its new e-commerce platform. Brightpearl’s retail-focused all-in-one digital operations platform, coupled with powerful open source API, real-time reporting and best in class integrations set it apart from other single solution providers and unwieldy ERP offerings which were not tailor-made for the brand’s developing technology stack.
Armed Forces Gear has now combined the power of Brightpearl and Shopify Plus. The e-commerce store will provide the brand along with its other 5 domains (navygear.com, armygearus.com. airforcegear.com, marinesgear.com & coastguardgear.com) with the ability to sell and market the company’s business online with ease, while Brightpearl will provide total visibility and control over its stock levels and real time business insight into its sales order, financial, inventory and purchasing data.
Building on its huge success to date, the brand now plans to keep adding to its vast collection of products while continuing to enhance its customer experience, which it will be able to do with access to Brightpearl’s automated retail-focused solution, enabling the military apparel business to make quicker, more informed decisions about the products it sells and the strategies it adopts to the benefit of its growing customer base.
“Armed Gear Forces has seen strong growth over the decades and has responded exceptionally well to the unprecedented changes in the retail landscape by pivoting to an increased digital focus powered by innovative and agile technology partners like Brightpearl and Shopify Plus,” said Justin Press, SVP of Customer Success at Brightpearl.
“By selecting a modern digital operations platform such as Brightpearl they’ve ensured that they are able to deploy quickly in the current circumstances with a scalable solution that is flexible enough to react to fluctuations in demand, whilst adding visibility, speed and efficiency across their range of offline and online channels. We’re so pleased that Armed Gear Forces saw Brightpearl as the tech partner to enable the business to thrive in the modern retail climate.”