Paris, Feb. 7, 2020 – Swaven, The Brand Commerce Company, launches a groundbreaking plug & play solution to drive consumer brands’ advertising performance and business impact. It allows brands to turn their digital banners and video ads instantly shoppable. With just a simple copy-and-paste, they can drive qualified leads to both their online and offline retailers.
Swaven’s advanced where-to-buy solution is called POP – Point Of Purchase. The company has fine tuned its technology to such a level that brand managers or agency representatives don’t need to worry about any technical issues or modify their existing media campaign contents to start driving sales. The implementation of the POP solution takes less than 5 minutes and doesn’t require any IT expertise.
Once integrated, the technology allows consumers to access purchase options straight from a brand’s media campaign. Relevant online and offline retailers are displayed within the ads, based on the user’s geographic location. Consumers can choose to be redirected to their preferred online shop or to check the route to a physical store nearby.
Previously launched for brand websites, Swaven has now extended its plug & play method to shoppable ads. Several world famous brands from the beauty and cosmetics industry to toys, electronics, home appliances and FMCG sectors have already tested and approved Swaven’s Google certified ad technology.
With Swaven’s POP solution, brands and their agencies save time, costs and energy, while they:
- Turn brand content shoppable in under 5 minutes to drive sales and customer engagement.
- Autonomously activate the where-to-buy service in all ad formats in one go, for local and global needs.
- Fully customize the look and feel of their shoppable service offering responsive design and technology that embeds the geolocation of users.
- Profit from in-banner dynamic content optimization capacities and customizable online and offline retailer display.
- Track buying preferences, lead generation and conversion throughout the purchase funnel.
Swaven offers a full brand funnel management platformfeaturing the where-to-buy technology. By monitoring the shopper paths from start to finish with its POP solution, Swaven allows brands to detect their best patterns in order to optimize their digital marketing strategy and ROI. All of the collected data is streamlined onto Swaven’s Web App, the reporting tool, which brands can access on the go to keep full track of their performances and the business impact of their efforts, all year round.
“In the extremely competitive digital environment, marketers have a lot on their plate,” said Laurent Quatrefages, Co-Founder and CEO of Swaven. “Our objective has always been to provide them with the most innovative and high-performing tools needed to increase the business value of their branding campaigns on all digital channels. By minimizing the efforts needed from the brands’ side to deploy our shoppable technology, we further facilitate their daily objectives to reach their goals in terms of marketing ROI. I’m very proud to present the new features of our POP solution offering unprecedented performance and flexibility, as well as unlimited design options for brands’ media campaigns.”
For any requests for examples, a demo or an interview, please send an email to: [email protected]
About Swaven
Swaven offers an end-to-end brand funnel management platform dedicated to consumer brands. With its award-winning brand commerce technology and where-to-buy innovations, Swaven allows brand marketers to measure and analyze their digital marketing performance, conversion and ROI in quantifiable business terms. Swaven monitors brands’ entire purchase funnel from each of their digital acquisition channels to conversion at all their online and offline retailers. The data collection is carried out via Swaven’s unique POP (Point Of Purchase) solutions. These shopping accelerators are easily adaptable and are fully customizable on all digital touch points such as website, display banners, videos and social media, to boost brands’ lead generation and sales all year round. Founded in 2013, Swaven works with over 450 brands worldwide. These include industry leading brands such as L’Oréal, Danone, PUIG, COTY, Johnson & Johnson, Henkel, Pierre Fabre, Groupe SEB, Philips, Givenchy, Kenzo etc.
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