25-year industry veteran to head up global sales, professional services, customer success, support, training and partnerships for the leading omnichannel-as-a-service provider
BOSTON, July 26, 2021 — NewStore, a turnkey omnichannel store solution, today announced the promotion of Richard Berger from Chief Commercial Officer to President. Berger joined the company in December 2019 to oversee NewStore’s customer-facing operations. Stephan Schambach, NewStore’s CEO, Chairman and Founder, will continue to lead the executive team and board of directors.
“From day one Rick has played an invaluable role in not only driving the growth of the business but also shaping the company culture, making NewStore an innovative, collaborative and customer-first organization,” said Schambach. “He has a deep understanding of the retail industry and has demonstrated exceptional leadership as our CCO. This new title represents the unique contributions he has already brought to the company and the impact he has had on NewStore’s success.”
As President, Berger will be involved in all aspects of NewStore’s go-to-market strategy with a focus on global sales, professional services, customer success, support, training, and partnerships. He will also continue to play a key role in guiding the company as it continues to scale globally. In the first half of 2021, NewStore reported its geographic footprint expanded to 20 countries across North America, Europe, and Asia Pacific, and its SaaS revenue more than doubled year-over-year. Berger was essential to this period of record growth.
“I’ve always had a passion for retail, which is why I’ve dedicated my career to pushing the industry forward. I joined NewStore because we share the same goal,” said Berger. “The market is at an inflection point with the gap between digital and physical retail starting to close. NewStore is perfectly positioned to bridge this divide, and I look forward to building on our recent momentum to continue this mission.”
Prior to joining NewStore, Berger was a founding member of Infor Retail where he ran sales for the Americas. Before that, he held a variety of retail, apparel and fashion industry leadership roles at companies such as Oracle Retail, ProfitLogic (acquired by Oracle) and Accenture.
About NewStore
NewStore is a turnkey omnichannel store solution for global DTC brands. In over 20 countries, the company delivers Omnichannel-as-a-Service with the first cloud platform combining POS, order management, inventory, and clienteling. Store operations from endless aisle to mobile checkout to fulfillment are possible with just two remarkably intuitive iPhone apps. NewStore customers include brands such as Burton Snowboards, Decathlon, GANNI, Goorin Bros, Marine Layer, Outdoor Voices, and UNTUCKit. It is backed by General Catalyst, Activant Capital, and Salesforce Ventures. Learn more at www.newstore.com.
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NewStore
Ryan Lemos
Manager, Corporate Communications