CLEVELAND, Ohio, Jan. 23, 2018 – For consumer brand executives striving to grow their company’s revenue on Amazon and other online marketplaces, it’s no secret the landscape is becoming increasingly complex, demanding, and competitive. And as these channels continue to become more integral to success, organizations are increasingly looking to partners with strategic expertise that can provide a substantial leg up over competition.
In its first year, the growth of one of those partners — Marketplace Strategy – was reflective of that expanding need, growing from three full-time employees to 13, and welcoming aboard more than 25 national brands as clients — each looking to the company for help in growing their presence amongst the world’s largest online retailers, including Amazon.com, Walmart, Jet.com, and others.
After an exciting first year of business, MPS now serves as the Amazon marketing and sales acceleration partner for brands including Nestle, StarKist, Genie, Darice, Jack Links, BigMouth, and Teacher Created Materials.
In all in 2017, MPS accounted for more than $125 million in Amazon sales with more than 10.5 million units shipped for their clients.
MPS also has announced that Drew Kramer, one of the company co-founders, will be joining as CEO.
“We feel very fortunate and are excited to welcome Drew to lead our team full-time,” Sam Jennings and Curtis Rummel, who co-founded the company with Kraemer and lead client strategy, said. “Given the growth we’ve seen over the past 12 months, we felt strongly we needed a chief executive to help us scale the business, while allowing us to focus on continuing to provide service and results for our clients.”
Kraemer most recently worked as Chief Operating Officer of USA Expo, and was President of the Consumer Brands division at Fathom Digital Marketing from 2012-2014.
“Amazon’s impact on consumer buying behavior and how brands approach digital commerce is growing by the day,” Kraemer said. “MPS is working with well-known, national brands, providing a level of strategy and producing results on the channel unparalleled across the industry.
“I look forward to helping MPS become the premier online marketplace optimization agency.”
MPS is a digital marketing agency focused exclusively on Amazon.com and other online marketplaces, providing strategy consulting, optimization services, advertising management, and creative solutions.