Los Angeles, July 20, 2023 – Accretive Media, an out-of-home data and technology company, today announced that it is now a member of the Network Advertising Initiative (NAI), the leading nonprofit self-regulatory body focused on technology providers in the online advertising ecosystem.
Membership requires adherence to the NAI Code of Conduct, a set of self-regulatory principles that mandates companies to provide notice and choice with respect to Interest-Based Advertising (IBA), Cross-App Advertising (CAA), and Retargeting (collectively, Tailored Advertising) as well as Ad Delivery and Reporting (ADR) activities.
“Accretive Media is firmly focused on proving the value of the out-of-home channel in a privacy compliant way,” said Craig Benner, Founder and CEO of Accretive Media. “Access to accurate and reliable effectiveness measurement will be a huge catalyst for growth for the out-of-home advertising industry, but buyers need assurance that the data used is privacy compliant. Now as a member of the NAI, brands and agencies can feel even more confident when buying and measuring OOH advertising with Accretive technology, and gain the addressability, accountability, and optimization this channel has been yearning for.”
The NAI has more than 100 members, ranging from large multinational corporations to smaller startups, representing a significant portion of the digital advertising technology ecosystem, all committed to strong self-regulation and enhancing consumer trust.
“As an NAI member, Accretive Media will bring accountable addressability to out-of-home digital advertising in a manner that promotes consumer privacy,” said Leigh Freund, President and CEO of the NAI. “By committing to the NAI’s self-regulatory guidelines and robust compliance process, Accretive is creating additional value for the advertisers and agencies using its platform.”
To learn more about Accretive Media, please reach out to [email protected].
About Accretive Media
Accretive Media is an out-of-home data and technology company that helps brands make a real impact with consumers in the real world. Through its OOH Graph™ and patent-pending Accretive Outcomes™ measurement platform, Accretive delivers first-of-its-kind addressability and accountability to the OOH space, creating new and unique opportunities for brands to engage high value consumers within this proven, high impact format.
About NAI
Founded in 2000, the NAI is a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Since 2000, we have been working with the leaders in online advertising to craft policies that help ensure responsible data collection and use practices. The result is the development of high standards that are practical and scalable to benefit everyone.