Wovenmedia to Co-Host Session on the Growth of In-Store Media Networks at P2P’s Retail Media Summit in Chicago June 28
San Francisco, May 22, 2023 — On June 28 at 4:15pm CT, Wovenmedia’s Head of Sales Neel Jacobs and former Head of Sam’s In-Club Digital Signage Michael Hiatt will discuss how some of the largest U.S. retailers, like Sam’s Club, have successfully built highly profitable retail media networks in physical stores.
The 30-minute session titled, Building and Effectively Monetizing Your In-Store RMN will address why physical stores have the potential to deliver the most valuable retail media inventory.
Those attending the session will learn:
- Why in-store media has enormous potential as an extension of online RMNs.
- How to derive the most value from in-store media that is closer to the point of purchase and has a more direct effect on buying decisions and sales lift.
- How to leverage industry partners to effectively navigate potential operational and technology hurdles to build high-performing, flexible, and scalable media networks in physical stores.
“When compared with online retail media networks, In-store retail media ad inventory offers tremendous flexibility and extremely high, measurable impressions,” said Michael Hiatt, now President of Dynamic Retailing. “In addition, ads delivered at the point of purchase have a more direct effect on purchasing decisions and sales lift.”
“There has been a rapid growth in retail media networks on the e-commerce side and we’re now seeing more and more retailers who want to build complementary media networks in physical stores,” said Neel Jacobs. “At Wovenmedia we have proven expertise helping retailers get their in-store networks built and operating efficiently and highly effectively at scale.”
To register to attend P2P’s Retail Media Summit, which runs June 28-29, go HERE.
Wovenmedia is the only digital signage solutions provider with a unique offering that combines powerful software with a full suite of services and a premium content library. Wovenmedia’s proven expertise at building and managing enterprise-scale media networks drives customer engagement across thousands of screens at retail. Wovenmedia powered networks reach 75 million monthly viewers across 150,000 screens helping to elevate the customer experience and generate in-store revenue.
For more information on Wovenmedia’s products and services go here or call Neel Jacobs, Head of Sales at 720.353.3233, or email him at [email protected].
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For more information, contact Communications Representative
Geri D. Wolff, Market Works International, Inc. (561) 660-7919