Bringg Barometer 2020 State of Retail Delivery Report compares original survey data of over 1,000 consumers with retailer offerings and charts a way forward
Chicago, Dec. 11, 2019 – Bringg, the leading Delivery Orchestration Platform, announced today the release of the Bringg Barometer 2020 State of Retail Report. The report pairs original survey data of over 1,000 customers collected in cooperation with Google Surveys and compares it with an extensive evaluation of the delivery offerings of 50 top U.S. retailers. Based on data from the last quarter of 2019, it sheds light on the gap between consumer expectations and retailers offerings, and how retailers can meet and exceed them in the future
Key Findings Include:
- To shoppers, speed and convenience (41%) are now almost as important as free delivery (56%)
- 5+ day delivery is unacceptable to 76% of shoppers, yet 1 in 5 retailers list this as their default option.
- Only 11% of shoppers start directly on a retail site. 53% of shoppers start their online shopping journeys with Amazon, while 22% start on Google.
- 60% of retail deliveries fail to meet customer expectations for speed
While retailers continue to struggle to meet customer expectations, 2020 offers a bright future to those who make the strategic investments necessary to adapt. While offerings such as free standard shipping are now more a matter of survival than a differentiator, leveraging retail inventory for faster, well-priced local delivery can set retailers apart. Closing this gap will set retailers apart and pave the way for greater competitiveness and market share.
“Our report reflects what we’ve been seeing in the field for some time. Retailers and delivery providers that are connecting, digitizing and optimizing their supply chains are able to offer better delivery experiences.” said Guy Bloch, CEO of Bringg. “The imperative is clear. Retailers that address the gap between their delivery offerings and customer expectations in 2020 will enjoy stronger revenues, customer loyalty and sustainable growth.”
A downloadable copy of the full report can be found here.
About Bringg
Bringg is the leading Delivery Orchestration Platform, serving as a software layer for enterprises to seamlessly manage their complex delivery operations. Fortune 500 enterprise across the retail, grocery, restaurant, logistics, healthcare and services industries in 50+ countries rely on Bringg’s technology to power their supply chain.
Founded in 2013, Bringg is headquartered in Chicago and Tel Aviv. For more information, please visit our website at www.bringg.com.