Reverse Logistics Association Recognizes B-Stock Founder for Lifetime Achievement

San Mateo, CA, March 15, 2023 — In a nod to the vision and innovation behind B-Stock Solutions’ success, the Reverse Logistics Association (RLA) recently recognized B-Stock Founder Howard Rosenberg with its Lifetime Achievement Award. 

The RLA’s prestigious Lifetime Achievement Award is given to individuals that have provided key leadership innovation in furtherence of the reverse logistics industry and the RLA’s mission, which Rosenberg played a role in creating. The award recognizes Howard and B-Stock’s contributions to developing the industry. Nowhere can this be seen more clearly than in the disrupting and innovating idea to create B-Stock Solutions, a Silicon Valley company focused on helping retailers and brands move excess merchandise into the secondary market.

“We are excited that RLA has recognized the innovation Howard has brought to the liquidation and excess inventory category,” said B-Stock CEO Marcus Shen. “This award is testament to his vision, B-Stock’s success, and the success of our buyers and sellers on our platform,” Shen continued.

Rosenberg, a founding RLA board member when the organization started in 2002, built B-Stock from the ground up, launching the value recovery platform in 2009. Since then, B-Stock has grown steadily in demand, currently serving 9 of the top 10 retailers in the United States with their value recovery on the secondary market.

“B-Stock continues to grow quickly as we are solving a real problem for sellers – moving excess inventory quickly; and delivering a real value for buyers — access to inventory from the world’s largest retailers,” Shen said.

B-Stock’s long-time CEO, Howard handed over the reins to Marcus Shen in 2022, while remaining Chairman of B-Stock’s Board of Directors.

Rosenberg, leveraging years of experience at eBay, created what was at the time in 2009 a relatively unfamiliar type of business. In the years since, B-Stock has become the leading online inventory reduction platform.


About B-Stock:

B-Stock is the world’s largest B2B recommerce marketplace for excess [or surplus] merchandise. Businesses of all sizes leverage the B-Stock platform to sell and buy customer returns, overstock, and other excess merchandise. Our customers range from the world’s largest brands and retailers (including nine of the top 10 U.S. retailers) who want best-in-class inventory management to entrepreneurs looking to source valuable merchandise for their resale businesses. We pride ourselves on empowering the entrepreneurs and innovators of commerce around the globe seeking valuable inventory of all conditions and categories. Having completed over 250,000 transactions in 2022, B-Stock gives buyers a simple and direct way to buy valuable products and offers sellers a trusted replacement for traditional liquidation while boosting operational efficiency, recovery rates, and cycle time.

Media Contact: Ayele McCarthy, [email protected]