BOSTON, MA., Sept. 9, 2020 — Salsify announced today announced a new product category, Commerce Experience Management (CommerceXM), designed to empower brand manufacturers to win on the digital shelf by delivering the commerce experiences consumers demand anywhere they choose to shop online.
“Both B2C and B2B brand manufacturers are now expected to engage with their customers on retail sites, direct to consumer channels, digital marketplaces, social media, mobile apps, print, in-store media, and a growing list of new interfaces,” said Jordan Jewell, research manager at International Data Corporation (IDC). “In the coming years we expect “channel explosion”, with the number of channels and digital touchpoints to continue growing. It is essential that brands can effectively manage and optimize their commerce experience – including product data, content, and supply chain data – across all of those channels, and do so in a way that scales.”
Salsify’s CommerceXM platform combines Salsify’s existing Product Experience Management solution with core commerce capabilities designed to enable sales both across retailer/distributor channels as well as marketplaces, social commerce, and direct-to-consumer (D2C) sites.
“We pride ourselves on offering an incredible experience in every interaction customers have with our brand,” said AJ Zambetti, Director of Creative and Brand Communications at InterMetro. “That experience starts with our ecommerce strategy. We’re incredibly excited about how Salsify’s CommerceXM platform ensures that no matter where customers see InterMetro’s brand, ranging from our corporate site to our dealer partners who leverage our content, they will be greeted with a consistently incredible commerce experience.”
The company also announced the appointment of Mike Milburn as President. Milburn was most recently Chief Customer Officer at Salesforce and, in a career at Salesforce that spanned nearly 15 years, he held several leadership positions, including GM/SVP Service Cloud, COO Service Cloud, and VP Strategic Alliances & Partnerships. As one of the founding members of the Service Cloud (launched in 2009), Milburn was part of the business that reported a near-$4.5 billion annual subscription revenue business at the end of the 2020 fiscal year.