Sidecar selected for its innovation in marketing technology
Philadelphia, July 13, 2020 — Sidecar was recognized by Ventana Research, a business technology research and advisory services firm, as a finalist in the 13th annual Digital Innovation Awards. The awards program identifies top technologies that have the most impact in their respective markets, honoring pioneering vendors that drive change and increase value for organizations worldwide.
Sidecar was recognized for its innovation in technologies that support marketing. Uniquely, the company serves the e-commerce and digital marketing sector within retail only. Sidecar continues to innovate its AI-powered solutions to solve new challenges across Google, Facebook, Amazon, and Bing. Among major updates in 2020, the company released the next generation of Sidecar for Facebook and expanded reporting and campaign creation capabilities in Sidecar for Amazon.
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to improved efficiency, productivity, and the performance of an organization. The awards cover nine categories aligned to Ventana Research’s expertise areas: Analytics, Data, Customer Experience, Digital Technology, Human Capital Management, Marketing, Office of Finance, Operations & Supply Chain, and Sales, along with an overall award.
Award finalists were chosen by the expert analyst team at Ventana Research, which scored the submissions on digital innovation that most successfully maximizes the value of all the organization’s assets – its people, processes, information, and technology.