Surefront, B2B Retail’s Most Powerful Platform


Caltech engineer creates retail’s first collaboration software

Los Angeles, Jan. 14, 2021 — Meet Surefront, the retail industry’s first unified collaboration software designed to streamline merchandising and product development. This patented technology is the brainchild of Dr. Luke Wang, who holds a Ph.D from the California Institute of Technology (Caltech).

As a serial entrepreneur, Dr. Wang has founded several successful companies including JIA HOME, a leading supplier to major retailers such as Walmart and Dollar General. “Despite technological innovations in other industries, retailers and suppliers still rely on decades-old tools such as emails, spreadsheets and PDFs to collaborate,” said Dr. Wang. “That’s why we created Surefront. We combine data and communications in a unified platform.”

While common project management platforms such as Microsoft Project and Asana have one-size-fits-all tools, Surefront is the only unified platform created for the retail industry. With retail-specific tools like product lifecycle management (PLM), product information management (PIM) and merchandising software, Surefront provides everything suppliers and retailers need to create new products and complete their wholesale orders.  As a result, Surefront connects siloed data, shortens supply chains, accelerates speed-to-market and unites retailers and suppliers.

After piloting with dozens of retailers and suppliers, Dr. Wang launched Surefront at NRF 2021. Powered by Surefront’s technology, JIA HOME was able to drive significant growth despite the pandemic.

“We have seen that while other suppliers were greatly restricted by the lack of in-person meetings and opportunities to collaborate with retailers, JIA HOME maintained full functionality while working from home, and our sales, in fact, doubled,” said Alex Ernenputsch, JIA HOME’s VP of Sales. “Retailers were blown away by key features of Surefront and are adopting Surefront with other suppliers across their networks.”

You can check out Surefront at the NRF Virtual Trade Show during all the show’s dates including January 12-14,19, 21-22 at their booth here (which will be live during those dates only):


Contact: John Abbasi

Cell Phone: 909-732-4050