Powerful microtargeting unites with multichannel campaign workflows to extend reach across mobile, web, email and streaming TV apps
SAN FRANCISCO — July 31, 2018 — Swrve, the leader in real-time, multichannel customer engagement, today announced the release of Swrve 3.0, an entirely new platform that reimagines how marketers know and communicate with their customers across the broad range of mobile, web and TV apps modern consumers use today.
The rules of engagement have changed. Marketing is shifting from broadcast-based monolithic experiences to contextual, personal experiences served to individuals right in their moments of need. According to Accenture estimates, over $1 trillion is lost to competitors because business messaging is not relevant in the moment. Swrve 3.0 enables marketers to win more customer engagement moments by delivering relevance at scale across the broad range of channels modern consumers use.
This month, the Swrve platform was recognized by Gartner as a Leader in its inaugural “2018 Magic Quadrant for Mobile Marketing Platforms” based on Swrve’s completeness of vision and ability to execute. A complimentary copy of Gartner, Inc. Magic Quadrant for Mobile Marketing Platforms published on July 13, 2018, and authored by Mike McGuire, Charles S. Golvin, and Bryan Yeager research report is available here.
“Eighty-four percent of consumers say the communications sent to them from businesses are irrelevant. Fifty-two percent say they switch brands because of this,” said Christopher Dean, CEO at Swrve. “Some of the world’s largest organizations are already deploying the new Swrve 3.0 platform, which unites powerful microtargeting capabilities with multichannel campaign workflows to enable them to win more moments of customer engagement across mobile, web, email and streaming TV apps.”
Real-Time Engagement Platform Reaches Customers in Relevant Micro-Moments
Unlike stand-alone analytics tools, Swrve processes real-time behavioral data from multiple sources, builds audiences, and triggers messaging based on user behavior. Presently, the platform processes 14 billion events daily. Real-time data eliminates the need to construct elaborate workflows to guess which steps users will take and in which order. With Swrve 3.0, interactions fire automatically — on any channel — the instant targeting and triggering conditions are met. Uniquely, the platform sees beyond the events a user has taken (e.g. flight purchase), into event “payloads” to unlock individual customer need (e.g. details of the event like LAX/JFK return, no seat purchased, purchased a window seat four times in last five flights). With an all new user interface, marketers can build their own segments and audiences on their own and not rely on their business intelligence teams.
Clients Benefit From a Unified, Multi-Channel Campaign Workflow
Swrve 3.0 enables marketers to connect and unify customer data across multiple channels; unify multi-channel campaigns with shared targeting, triggering, personalization and workflow; and finally reach customers across all the channels modern consumers prefer. These include mobile in-app and push messaging, web messaging, email messaging and messaging through over-the-top (OTT) video streaming platforms like Apple TV, Android TV, and Roku.
Artificial Intelligence Helps Retain and Grow Customer Relationships
Artificial intelligence (AI) technology pervades the Swrve 3.0 platform. It enables marketers to predict individuals whose behavior shows a strong propensity to churn, as well as to optimize mobile experiences with A/B resource testing. The Autopilot AI feature delivers messaging at each customer’s optimal time of day. Swrve clients entrust Autopilot optimal time delivery to handle 70 percent of all scheduled messages. Using this feature, most clients achieve double or triple response rates compared to “broadcast” approaches.
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About Swrve
The company provides SaaS-based, real-time marketing automation software to increase customer engagement through dynamic campaigns across mobile, email, web, TV and emerging digital channels.
Digital marketing and product teams use the Swrve platform’s real-time behavioral analysis and machine learning engines to micro-target messages to millions of segments-of-one at scale while triggering those interactions in micro-moments that matter. Swrve collects customer behavior and attributes from its own SDKs and through flexible integration to virtually any external system or data service.
With the Swrve platform and expert marketing and technical services, brands win more customer engagement moments so they can onboard, retain, convert and monetize for lower customer acquisition cost (CAC) and higher customer lifetime value (CLV).