San Francisco, June 30, 2022 — Talkable, the referral marketing platform has partnered with Attentive, the leader in conversational commerce to deliver efficient referral marketing campaigns for ecommerce brands.
The integration leverages SMS as another touchpoint and channel in the buyer’s journey to encourage customers to not only refer their friends but also remind them of rewards they are able to redeem. Power users like TOMS, Eleven by Venus, Los Angeles Apparel, Everyday Yoga, Super73 and SwimOutlet have already launched integrated programs, and Talkable expects a wave of brands to follow.
The integration provides a seamless referral experience flow through personalized SMS messages for users. For ecommerce brands, the Talkable + Attentive integration enables higher conversion, at every step of the referral marketing process; from the number of enrolled customers to the volume of referral sales.
Here is how the integration works:
- Сapture customers’ phone numbers through Talkable Referral Marketing Placements and automatically pass them to the Attentive platform messaging flow.
- Promote your refer-a-friend program to your SMS list to increase sharing and engagement. Mobile messages have a 99% open rate.
- Segment customers using custom attributes and properties from Talkable, then using those custom attributes, create segments for targeted messaging from Attentive.
- Coming soon: The ability to trigger referral messages through SMS for increased engagement. For example, sending advocates their referral reward via text for increased redemptions and repeat purchases.
“Adding Attentive to our AppStore opens a whole new level of brand engagement opportunities for our customers,” said Valeriia Kuzmina, Product Manager at Talkable. “Now customers can seamlessly integrate personalized text messaging into their referral marketing campaigns to increase sharing and engagement. We anticipate more brands to integrate soon and benefit from a 99% SMS open rate.”
“We are thrilled to be able to offer this integration with Talkable to our mutual merchants,” said Greg Bauman, Director of Ecosystem Partnerships at Attentive. “Being able to communicate with your biggest advocates through SMS in a more personalized way will allow brands to drive more revenue and get closer to achieving true emotional loyalty.”
About Talkable
Talkable is a strategic growth partner for ecommerce brands. The company was founded in 2010 as the first platform for referral marketing. Talkable creates and manages long-term growth strategies. Trusted by over 250 brands such as L’occitane, Tarte, Rothy’s, ALO Yoga and TOMS – Talkable has generated over $1B in referral sales for its customers.
About Attentive
Attentive® is the leader in conversational commerce, reinventing business-to-consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue and over 5,000 leading brands like CB2, Pura Vida, Urban Outfitters, Jack in the Box, and Coach rely on Attentive to deliver powerful commerce experiences.
Contact: Erika Carmichael, Head of Marketing
+1 860-698-0331