New York, March 9, 2022 — Global loyalty marketing specialist, tcc, has announced a new partnership with sustainability-focused Norwegian brand, PURENorway. The brand will allow its name and image to be used in marketing campaigns created by tcc.
PURENorway is led by brothers Morten Ovnerud, Even Ovnerud and Øystein Frustøl. The brand was founded to celebrate the Norwegian way of life and traditions, making products that encourage people to go outdoors, explore, and live harmoniously with nature.
The Nordic countries are among the world’s highest-ranking countries according to the 2018 Environmental Performance Index. They use 40% renewable energy and hold the world’s largest market share of electric vehicles. In keeping with this way of life, PURENorway passionately supports protecting the natural world and its products are made as sustainably as possible.
The core objective of the partnership is to raise awareness about how everyday choices can have a positive impact on the environment and encourage people to change their behaviour to benefit the planet. As such, Pure Norway campaigns will feature sustainably produced rewards that highlight key themes – such as the importance of recycling and plastic reduction – topics which are top of mind for shoppers.
Twenty-five percent of the ranges in the tcc portfolio are rewards made with sustainable materials (post-consumer recycled materials for example), optimized packaging and addressing sustainability topics such as circularity. Depending on the campaign, shoppers can select from a mix of high-quality homeware, cookware, or toys made from recycled materials. Such campaigns are attractive for grocers, who can offer initiatives that drive return visits and dwell times while also demonstrating a commitment to sustainability throughout their store.
tcc’s own research has shown that 90% of shoppers believe supermarkets can support them to make more sustainable choices, while nearly eight in 10 (78%) now make purchasing decisions based on whether products are environmentally friendly.
“Retail loyalty campaigns have an often-overlooked power to enable and encourage people to live more sustainable and healthier lifestyles,” said Nicolas Garrelly, Global Head of Sustainability at tcc. “The right campaign, supported by well-designed products, can give a purpose to huge amounts of recycled material and make a real impact on millions of people. This partnership will allow us to develop exciting, sustainable products alongside PURENorway, and we look forward to demonstrating how loyalty marketing can connect with the circular economy.”
“tcc works with some of the world’s largest grocery retailers and partnering with them is a really exciting opportunity to share our products and mission with millions of new people,” said Morten Ovnerud, Head of Sales at PURENorway. “Together, we can help move retail sustainability forward using the format of loyalty rewards and appealing to the increasing customer demand for environmentally friendly goods. We look forward to joining tcc on what is a successful partnership for both businesses as well as the planet.”
A percentage of PURENorway’s turnover is donated to clean the ocean of plastic pollution, via its PURENorway Foundation.
tcc has also pledged to donate a percentage of the profits generated by the partnership to its own tcc Foundation, helping to support child development around the world.
About tcc
tcc is an international marketing company that specialises in creating loyalty platforms and campaigns that change the way shoppers think, act and feel.
In a fast-paced retail environment which continues to be disrupted by increasing consumer choice, technology and innovation, customer loyalty remains a significant driver as the link between emotional resonance and transactional reward.
Using the power of data, insight and creativity, tcc delivers tailor-made solutions which engage and reward loyal customers whilst driving sustainable growth to retailers and brands.
Active in more than 70 countries worldwide, tcc employs more than 500 people across 34 offices.
To find out more, visit tccglobal.com.
About PURE Norway
PURENorway was founded with a clear vision: How can we contribute to a better future?
Being located in Kristiansand, in the south of Norway and by the North- Sea, the answer was obvious. Cleaning up the oceans. Plastic waste in our oceans are a global and growing problem that needs to be solved.
PURENorway is a sustainable brand. Our designs are inspired by the Norwegian nature and lifestyle. From the active lifestyle of the Norwegian people, we find inspiration to make good products that work and last. Through environmentally friendly and recycled materials and responsible production through ethical labour, we aim to make a difference.
To find out more, visit www.purenorway.no and www.purenorwaywater.com