Sydney, Oct. 12, 2022 – Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today announced a partnership that will fuel the growth of TMS’ network of retail signage. TMS is leveraging the Broadsign Platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens spanning Coles Express petrol and convenience stores in six capital cities.
Major brands, including Commonwealth Bank of Australia, Bunnings, and OfficeWorks, among others, have already activated campaigns on IGNITE screens to reach audiences with hyperlocal, contextually relevant ads. As advertiser interest in retail media continues to rise, the Broadsign Platform will provide TMS with the flexibility, scalability, and programmatic capabilities to expand its network to support the demand.
With Broadsign as the backbone of its entire network, TMS’ team is able to operate at optimal efficiency, deliver on its promises to customers, and support dynamic content featuring full motion video and real-time contextual data such as live sports scores.
“Ensuring our clients can deliver hyperlocal advertising on small-format signage that turns heads is our focus, and as we continue to grow, and advance our programmatic strategy, we need convenient, efficient technology solutions that support these ambitions,” said Greg Power, General Manager of The Media Shop. “Broadsign is a leading global provider of OOH advertising technology solutions and programmatic trailblazer, so they definitely fit that mold. With the Broadsign team and its technology on our side, we’ll be able to easily expand, and we’re thrilled about the collaboration.”
“TMS fills a true advertising niche in Australia, and we’re excited to be a part of such a rapidly expanding network in the evolving retail media space,” said Ben Allman, Director of Sales for Broadsign, ANZ. “Our work together is allowing TMS to quickly build a sizable digital out-of-home network in a scalable, secure, and simple manner. Their team can now easily plan, propose and deliver campaigns and manage their network with greater ease, and we look forward to building upon this work in our continued partnership with The Media Shop and Coles Express.”
About TMS
The Media Shop is a growing Digital OOH Media company, with a strategic focus on the delivery of Tier 1, digital media solutions in hyper-local environments. Since inception in 2007, TMS has a demonstrated history of deploying successful media solutions. With multi-format solutions, both traditional and non-traditional TMS has created a unique positioning in market. The Media Shop networks leverage the trusted and known environment of shoppers in local environments, delivering message cut through and contextual connections.
About Broadsign
Broadsign empowers publishers, agencies, and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 1 million static and digital signs along roadways and in airports, shopping malls, retail centers, health clinics, transit systems, electric vehicle charging stations, and more, Broadsign reaches audiences at multiple touchpoints throughout the consumer journey. The Broadsign Platform gives marketers and agencies simpler access to premium screens and has helped brands like Pepsi, Turkish Airlines, The UFC, Volkswagen, John Lewis, Samsung, and more, run successful programmatic DOOH campaigns. https://broadsign.com