| The message in 2015 for merchants is simple: if you haven’t developed an omnichannel strategy, develop one now. And if you have an omnichannel strategy in place, continue to refine it.
The ecommerce numbers alone show that omnichannel activity will bring ROI. But as ecommerce continues to make waves and garner deserved attention, the volume of omnichannel sales in brick-and-mortar locations driven by web research is significantly greater. Download Multichannel Merchant’s 2015 Forecast on Ecommerce, and you will understand:
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Why you need to optimize the supply chain for faster, more-reliable delivery
