Ecommerce Gets More Mobile Savvy

Holiday mobile sales increased 27.2% in 2014. How will yours grow in 2015?

After years of being told “this is the year of mobile commerce” by industry experts, the combination of bigger-and-better tablets and smartphones combined with more sophisticated mobile commerce platforms drove this change in consumer shopping habit. That was evident in the results of our Annual Benchmark Survey, MCM Outlook.

Download this report for important findings for key statistics and gauges for you to evaluate your company against industry standards, including:

• 57.7% of retailers have a m-commerce site, (that’s up significantly from the nearly 40% who said they had a mobile commerce site in 2014)
• Retargeting has become an extremely important ecommerce strategy, with 89% of responders citing it as a tactic in their abandonment arsenal
• Social, triggered emails, and search will be key technology investments for 50% of ecommerce merchants in 2016

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This report also takes a not only a look at the numbers but provides context on topics including how social media’s role in ecommerce has evolved, the role of marketplaces such as Amazon and eBay in the eyes of the merchant, and why B2B ecommerce sites should not completely emulate the B2C experience.

This MCM Outlook report provides you insights and strategies to help you determine and drive your plans and initiatives as we approach the 2015 holiday season. I hope you find the insights helpful – and if you have any questions regarding the report, please feel free to contact me at [email protected].

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